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Test Bank for The Practice of Public Relations 14th Edition by Seitel

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  • ISBN-10 ‏ : ‎ 0134895444
  • ISBN-13 ‏ : ‎ 978-0134895444
  • Author: Fraser P. Seitel

“Public relations continues to be a practice that is ‘contemporary’ in every respect: new research findings, new communication methods, new social media communication techniques, and constantly changing case studies. Stated another way, a text like this one can’t afford to rest on its laurels. It has to keep up to remain current. In that context, your author is fortunate to continue to spend each day engaged in the practice of public relations, as a teacher and working consultant, with real clients, who demand real publicity and occasionally find themselves in real crises. This helps keep the text fresh and up-to-date and practically grounded, so that events and innovations can be approached in proper public relations context. For example, social media, which has become so important in the field, is approached here in a realistic, practical application sense as an important public relations ‘tool,’ but a tool nonetheless. The point is that the approach of this book, unlike other basic texts, is intenselypractical–long on reasoning and justification and applications that work and short on ethereal philosophy, dubious theory, or new wave communication panaceas. This edition of The Practice of Public Relations will prepare you for real-world public relations work in the second decade of the 21st century”–

Table Of Contents:

  1. Part 1 Evolution (Chapters 1, 2)
  2. 1 Defining Public Relations
  3. Chapter Objectives
  4. Prominence of Public Relations
  5. What Is Public Relations?
  6. Influencing Public Opinion
  7. Management Interpreter
  8. Public Interpreter
  9. Public Relations Publics
  10. Public Relations Functions
  11. The Sin of “Spin”
  12. What Manner of Man or Woman?
  13. Case Study Publicity Punctures a Powerful Pariah
  14. Public Relations Bookshelf
  15. Endnotes
  16. 2 The History and Growth of Public Relations
  17. Chapter Objectives
  18. Ancient Beginnings
  19. Early American Experience
  20. Later American Experience
  21. Into the 1800s
  22. Emergence of the Robber Barons
  23. Enter the Muckrakers
  24. Ivy Lee: The Father of Public Relations
  25. The Growth of Modern Public Relations
  26. Government
  27. Counseling
  28. Corporations
  29. Public Relations Comes of Age
  30. Growth of Large Institutions
  31. Heightened Public/Media Awareness
  32. Societal Change, Conflict, and Confrontation
  33. Spread of Democracy and Capitalism
  34. Growth of Social Media
  35. Public Relations Education
  36. Case Study The Election that Shook the World … and Tested Public Relations
  37. Public Relations Bookshelf
  38. Endnotes
  39. Part 2 Preparation/Process (Chapters 3, 4, 5, 6, 7, 8)
  40. 3 Communication
  41. Chapter Objectives
  42. Goals of Communication
  43. Traditional Theories of Communication
  44. Contemporary Theories of Communication
  45. The Word
  46. The Message
  47. Receiver’s Bias
  48. Stereotypes
  49. Symbols
  50. Semantics
  51. Peer Groups
  52. Media
  53. Feedback
  54. Case Study Chobani Beats Back Big Mouth
  55. Public Relations Bookshelf
  56. Endnotes
  57. 4 Public Opinion
  58. Chapter Objectives
  59. What Is Public Opinion?
  60. What Are Attitudes?
  61. How Are Attitudes Influenced?
  62. Motivating Attitude Change
  63. Power of Persuasion
  64. Influencing Public Opinion
  65. Polishing the Corporate Image
  66. Managing Reputation
  67. Case Study The Tylenol Murders
  68. Public Relations Bookshelf
  69. Endnotes
  70. 5 Management
  71. Chapter Objectives
  72. Public Relations Management Process
  73. Reporting to Top Management
  74. The Public Relations Plan: Conceptualizing
  75. The Public Relations Plan: Creating
  76. Activating the Public Relations Campaign
  77. Setting Public Relations Objectives
  78. Public Relations Budgeting
  79. Public Relations Implementation
  80. Public Relations Departments
  81. Public Relations Agencies
  82. Reputation Management
  83. Where Are the Jobs?
  84. What Does It Pay
  85. Women and Minorities
  86. Case Study  When Being United’s CEO is a Real “Drag”
  87. Public Relations Bookshelf
  88. Endnotes
  89. 6 Ethics
  90. Chapter Objectives
  91. Ethical Issues Abound
  92. Doing the Right Thing
  93. Ethics in Business
  94. Corporate Codes of Conduct
  95. Corporate Social Responsibility
  96. Ethics in Government
  97. Ethics in Journalism
  98. Ethics in Public Relations
  99. Case Study Axing a Beloved Prairie Home Companion
  100. Public Relations Bookshelf
  101. Endnotes
  102. 7 The Law
  103. Chapter Objectives
  104. An Uneasy Alliance
  105. The First Amendment
  106. Defamation Law

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