Test Bank for Strategic Management, 2nd Edition: Mason Carpenter

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Product Details:

  • ISBN-10 ‏ : ‎ 0132341409
  • ISBN-13 ‏ : ‎ 978-0132341400
  • Author:  Mason Carpenter

This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.

 

Table of Content:

  1. 1. Introducing Strategic Management
  2. 2. Leading Strategically Through Effective Vision and Mission
  3. 3. Exploring the External Environment: Macro and Industry Dynamics
  4. 4. Examining the Internal Environment: Resources, Capabilities, and Activities
  5. 5. Crafting Business Strategy for Dynamic Contexts
  6. 6. Creating Business Strategies
  7. 7. Developing Corporate Strategy
  8. 8. Understanding Alliances and Cooperative Strategies
  9. 9. Studying Mergers and Acquisitions
  10. 10. Organizational Structure, Systems, and Processes
  11. 11. Considering New Ventures and Corporate Renewal
  12. 12. Corporate Governance in the Twenty-First Century
  13. 13. Looking at International Strategies
  14. Case Study: Robin Hood
  15. Case Study: Three Dimensional Printing
  16. Case Study: Southwest Airlines
  17. Case Study: Pleasant Valley Elementary School: Celebrating Success One Student at a Time
  18. Case Study: Prince Edward Island Preserve Co.
  19. Case Study: ESRI: Changing World 514
  20. Case Study: Update: Music Industry in 2006
  21. Case Study: Razorfish
  22. Case Study: Embraer: Shaking Up the Aircraft Manufacturing
  23. Case Study: Home Depot’s Strategy Under Bob
  24. Case Study: Ryanair—The “Southwest” of Eurpean Airlines
  25. Case Study: Airbus—From Challenger to Leader
  26. Case Study: Hornby Plc: Building Communities
  27. Case Study: Oracle Corporation: Transformation to an e-business
  28. Case Study: McDonald’s and the McCafé Coffee Initiative
  29. Case Study: House of Tata, 1995: The Next Generation (A)
  30. Case Study: Apple’s iPod System: iPod, iTunes and Fairplay
  31. Case Study: Coca-Cola’s Re-entry and Growth Strategies in China
  32. Case Study: Neilson International in Mexico (A)
  33. Case Study: eBay International
  34. Case Study: Renault-Volvo Strategic Alliance (A): March 1993
  35. Case Study: Symbian Ltd. and Nokia: Building the Smart Phone Industry
  36. Case Study: British Airways—USair: Structuring a Global Strategic Alliance (A)
  37. Case Study: Oracle: Growth by Acquisitions
  38. Case Study: The Expansion of Vincor
  39. Case Study: Cisco Systems, Inc.: Acquisition Integration for Manufacturing (A) 742
  40. Case Study: Implementation of the Balanced Scorecard as a Means of Corporate Learning: The Porsche C
  41. Case Study: Google in China
  42. Case Study: AtomShockwave (A): A Venture Rollercoaster in the Online Entertainment Industry
  43. Case Study: David Walentas’ Two Trees Management Company: A Case of Deliberate Entrepreneurship
  44. Case Study: VNU’s Strategy Derailed by Active Investors
  45. Index
  46. A
  47. B
  48. C
  49. D
  50. E
  51. F
  52. G
  53. H
  54. I
  55. J
  56. K
  57. L
  58. M
  59. N
  60. O
  61. P
  62. Q
  63. R
  64. S
  65. T
  66. U
  67. V
  68. W
  69. X
  70. Y
  71. Z