Instant download Test Bank for MKTG, 7th Edition: Lamb pdf docx epub after payment.
Product details:
- ISBN-10 : 9781285091860
- ISBN-13 : 978-1285091860
- Author: Charles W. Lamb; Joseph Hair;…
Created through a “student-tested, faculty-approved” review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today’s on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.
Table Of Contents:
PART I: THE WORLD OF MARKETING.
1. An Overview of Marketing. Career Appendix.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision. PART II: ANALYZING MARKETING OPPORTUNITIES.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Decision Support Systems and Marketing Research. PART III: PRODUCT AND DISTRIBUTION DECISIONS.
10. Product Concepts.
11. Developing and Managing Products.
12. Marketing Channels and Supply Chain Management.
13. Retailing. PART IV: PROMOTION AND PRICING DECISIONS.
14. Marketing Communications and Advertising.
15. Public Relations, Sales Promotion, and Personal Selling.
16. Pricing Concepts.
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