Instant download Test Bank for International Marketing, 16th Edition: Cateora pdf docx epub after payment.
Product details:
- ISBN-10 : 9387432327
- ISBN-13 : 978-9387432321
- Author:
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Table of contents:
Part One-An Overview
Chapter 1: The Scope and Challenge of International Marketing
Chapter 2: The Dynamic Environment of International Trade
Part Two-The Cultural Environment of Global Markets
Chapter 3: History and Geography: The Foundations of Culture
Chapter 4: Cultural Dynamics in Assessing Global Markets
Chapter 5: Culture, Management Style, and Business Systems
Chapter 6: The Political Environment: A Critical Concern
Chapter 7: The International Legal Environment: Playing by the Rules
Part Three-Assessing Global Market Opportunities
Chapter 8: Developing a Global Vision through Marketing Research
Chapter 9: Economic Development and the Americas
Chapter 10: Europe, Africa, and the Middle East
Chapter 11: Asia Pacific RegionPart Four-Developing Global Marketing Strategies
Chapter 12: Global Marketing Management: Planning and Organization
Chapter 13: Products and Services for Businesses
Chapter 15: International Marketing Channels
Chapter 16: Integrated Marketing Communications and International Advertising
Chapter 17: Personal Selling and Sales Management
Chapter 18: Pricing for International Markets
Part Five-Implementing Global Marketing Strategies
Chapter 19: Negotiating with International Customers, Partners, and Regulators
Part Six-Supplementary Material
The Country Notebook – A Guide for Developing a Marketing Plan
Cultural Analysis
Economic AnalysisMarket Audit and Competitive Market AnalysisPreliminary Market Plan
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