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Product Details:

  • ISBN-10 ‏ : ‎ 1260548104
  • ISBN-13 ‏ : ‎ 978-1260548105
  • Author:   Paige Baltzan (Author)

International Student Edition of Business Driven Technology 8th edition by Paige Baltzan and Amy Phillips This ISBN 9781260548105 is Textbook only. It will not come with online access code. Online Access code (if required by your instructor ) sold separately at ISBN 9781260425215 The content of of this title on all formats are the same. Business Driven Technology 8e provides the ultimate flexibility in tailoring content to the exact needs of your MIS or IT course! Business Driven Technology 8e offers flexibility to customize according to your needs, as well as course and student needs, by covering essential concepts and topics in five core units, while providing additional in-depth coverage via the business and technology plug-ins.

 

Table of Content:

  1. UNIT 1 Achieving Business Success
  2. Big Data, Big Analytics
  3. Introduction
  4. CHAPTER 1: BUSINESS DRIVEN TECHNOLOGY
  5. Competing in the Information Age
  6. Data
  7. Information
  8. Business Intelligence
  9. Knowledge
  10. Systems Thinking and Management Information Systems
  11. The MIS Solution
  12. Systems Thinking
  13. Chapter 1 Case: The World Is Flat—Thomas Friedman
  14. CHAPTER 2: Identifying Competitive Advantages
  15. Identifying Competitive Advantages
  16. Swot Analysis: Understanding Business Strategies
  17. The Five Forces Model—Evaluating Industry Attractiveness
  18. Buyer Power
  19. Supplier Power
  20. Threat of Substitute Products or Services
  21. Threat of New Entrants
  22. Rivalry Among Existing Competitors
  23. Analyzing the Airline Industry
  24. The Three Generic Strategies—Choosing a Business Focus
  25. Value Chain Analysis—Executing Business Strategies
  26. Chapter 2 Case: Michael Porter on TED—The Case for Letting Business Solve Social Problems
  27. CHAPTER 3: Strategic Initiatives for Implementing Competitive Advantages
  28. Business Process Reengineering
  29. Types of Business Processes
  30. Using Mis to Improve Business Processes
  31. Supply Chain Management
  32. Customer Relationship Management
  33. Enterprise Resource Planning
  34. Chapter 3 Case: Amazon Drone Knocking
  35. CHAPTER 4: Measuring the Success of Strategic Initiatives
  36. MIS Roles and Responsibilities
  37. Metrics: Measuring Success
  38. Efficiency and Effectiveness Metrics
  39. The Interrelationship Between Efficiency and Effectiveness MIS Metrics
  40. Metrics for Strategic Initiatives
  41. Chapter 4 Case: Manipulating the Data to Find Your Version of the Truth
  42. CHAPTER 5: Organizational Structures That Support Strategic Initiatives
  43. Information Ethics
  44. Information Does Not Have Ethics: People Do
  45. Information Security
  46. Hackers: A Dangerous Threat to Business
  47. Viruses: A Dangerous Threat to Business
  48. Chapter 5 Case: Fifteen Million Identity Theft Victims
  49. Learning Outcome Review
  50. Review Questions
  51. Making Business Decisions 81
  52. Unit Summary
  53. Key Terms
  54. Unit Closing Case One: The Internet of Things
  55. Unit Closing Case Two: Five Ways Hackers Can Get into Your Business
  56. Apply Your Knowledge
  57. AYK Application Projects
  58. UNIT 2 Exploring Business Intelligence
  59. Bitcoin
  60. Introduction
  61. CHAPTER 6: Valuing and Storing Organizational Information—Databases
  62. The Business Benefits of High-Quality Information
  63. Information Type: Transactional and Analytical
  64. Information Timeliness
  65. Information Quality
  66. Information Governance
  67. Storing Information Using a Relational Database Management System
  68. Storing Data Elements in Entities and Attributes
  69. Creating Relationships Through Keys
  70. Coca-Cola Relational Database Example
  71. Using a Relational Database for Business Advantages
  72. Increased Flexibility
  73. Increased Scalability and Performance
  74. Reduced Information Redundancy
  75. Increased Information Integrity (Quality)
  76. Increased Information Security
  77. Driving Websites with Data
  78. Website Data
  79. Integrating Information among Multiple Databases
  80. Data Integration
  81. Chapter 6 Case: Political Microtargeting: What Data Crunchers Did for Obama
  82. CHAPTER 7: Accessing Organizational Information—Data Warehouses
  83. Data Warehousing: Supporting Decisions with Business Intelligence
  84. History of the Data Warehouse
  85. Data Mart
  86. Information Cleansing (Or Scrubbing)
  87. Business Intelligence
  88. The Problem: Data Rich, Information Poor
  89. The Solution: Business Intelligence
  90. Chapter 7 Case: Using Data to Drive Business Operations
  91. CHAPTER 8: Understanding Big Data and Its Impact on Business
  92. The Power of Big Data Analytics
  93. Distributed Computing
  94. Virtualization
  95. Analyzing Big Data
  96. Data Mining
  97. Data-Mining Process Model
  98. Data-Mining Analysis Techniques
  99. Data Mining Modeling Techniques for Predictions
  100. Data Analysis
  101. Advanced Data Analytics
  102. Data Visualization
  103. Chapter 8 Case: Two Trillion Rows of Data Analyzed Daily—No Problem
  104. Learning Outcome Review
  105. Review Questions
  106. Making Business Decisions
  107. Unit Summary
  108. Key Terms
  109. Unit Closing Case One: Data Visualization: Stories for the Information Age
  110. Unit Closing Case Two: Informing Information
  111. Apply Your Knowledge
  112. AYK Application Projects
  113. UNIT 3 Streamlining Business Operations
  114. Robots Took My Job
  115. Introduction
  116. CHAPTER 9: Enabling the Organization—Decision Making
  117. Making Organizational Business Decisions
  118. The Decision-Making Essentials
  119. Using MIS to Make Business Decisions
  120. Operational Support Systems
  121. Managerial Support Systems
  122. Strategic Support Systems
  123. The Future: Artificial Intelligence
  124. Expert Systems
  125. Neural Networks
  126. Genetic Algorithms
  127. Intelligent Agents
  128. Virtual Reality
  129. Chapter 9 Case: My Virtual Reality Check Bounced
  130. CHAPTER 10: Extending the Organization—Supply Chain Management
  131. Information Technology’s Role in the Supply Chain
  132. Visibility Into the Supply Chain
  133. Technologies Reinventing the Supply Chain
  134. 3D Printing Supports Procurement
  135. RFID Supports Logistics
  136. Drones Support Logistics
  137. Robotics Supports Materials Management
  138. The Extended Supply Chain
  139. Chapter 10 Case: BOGO: Buy One, Get One
  140. CHAPTER 11: Building a Customer-centric Organization—Customer Relationship Management
  141. Customer Relationship Management
  142. The Power of the Customer
  143. Operational and Analytical CRM
  144. Marketing and Operational CRM
  145. Sales and Operational CRM
  146. Customer Service and Operational CRM
  147. Analytical CRM
  148. Extending Customer Relationship Management
  149. Supplier Relationship Management
  150. Partner Relationship Management
  151. Employee Relationship Management
  152. Chapter 11 Case: Robots are in the House!
  153. CHAPTER 12: Integrating the Organization from End to End—Enterprise Resource Planning
  154. Enterprise Resource Planning (ERP)
  155. Bringing the Organization Together
  156. The Evolution of ERP
  157. Integration Tools
  158. Core and Extended ERP Components
  159. Core ERP Components
  160. Extended ERP Components
  161. Measuring ERP Success
  162. The Future of ERP
  163. On-Premise ERP
  164. Cloud ERP
  165. Hybrid ERP
  166. Chapter 12 Case: Five Famous ERP Failures
  167. Learning Outcome Review
  168. Review Questions
  169. Making Business Decisions
  170. Unit Summary
  171. Key Terms
  172. Unit Closing Case One: The Connected Car Revolution
  173. Unit Closing Case Two: Dream It, Design It, 3D Print It
  174. Apply Your Knowledge
  175. AYK Application Projects
  176. UNIT 4 Building Innovation
  177. Slack-Be Less Busy
  178. Introduction
  179. CHAPTER 13: Creating Innovative Organizations
  180. Disruptive Technologies and Web 1.0
  181. Disruptive versus Sustaining Technology
  182. The Internet and World Wide Web—The Ultimate Business Disruptors
  183. Web 1.0: The Catalyst for Ebusiness
  184. Advantages of Ebusiness
  185. Expanding Global Reach
  186. Opening New Markets
  187. Reducing Costs
  188. Improving Effectiveness
  189. Chapter 13 Case: IBM Watson Taking over the World
  190. CHAPTER 14: Ebusiness
  191. Ebusiness Models
  192. Business-To-Business (B2B)
  193. Business-To-Consumer (B2C)
  194. Consumer-To-Business (C2B)
  195. Consumer-To-Consumer (C2C)
  196. Ebusiness Forms and Revenue-Generating Strategies
  197. Ebusiness Fraud
  198. Ebusiness Tools for Connecting and Communicating
  199. Email
  200. Instant Messaging
  201. Podcasting
  202. Videoconferencing
  203. Web Conferencing
  204. Content Management Systems
  205. The Challenges of Ebusiness
  206. Identifying Limited Market Segments
  207. Managing Consumer Trust
  208. Ensuring Consumer Protection
  209. Adhering to Taxation Rules
  210. Chapter 14 Case: Are You Ready for Your Next Gig?
  211. CHAPTER 15: Creating Collaborative Partnerships
  212. Web 2.0: Advantages of Business 2.0
  213. Content Sharing Through Open Sourcing
  214. User-Contributed Content
  215. Collaboration Inside the Organization
  216. Collaboration Outside the Organization
  217. Networking Communities with Business 2.0
  218. Social Tagging
  219. Business 2.0 Tools for Collaborating
  220. Blogs
  221. Wikis
  222. Mashups
  223. The Challenges of Business 2.0
  224. Technology Dependence
  225. Information Vandalism
  226. Violations of Copyright and Plagiarism
  227. Web 3.0: Defining the Next Generation of Online Business Opportunities
  228. Egovernment: The Government Moves Online
  229. Mbusiness: Supporting Anywhere Business
  230. Chapter 15 Case: Stars Website Analytics
  231. CHAPTER 16: Integrating Wireless Technology in Business
  232. Wireless Network Categories
  233. Personal Area Networks
  234. Wireless LANs
  235. Wireless MANs
  236. Wireless WAN—Cellular Communication System
  237. Wireless WAN—Satellite Communication System
  238. Protecting Wireless Connections
  239. Managing Mobile Devices
  240. Business Applications of Wireless Networks
  241. Radio-Frequency Identification (RFID)
  242. Global Positioning System (GPS)
  243. Geographic Information Systems (GIS)
  244. Chapter 16 Case: The Magic Mobility of Disney
  245. Learning Outcome Review
  246. Review Questions
  247. Making Business Decisions
  248. Unit Summary
  249. Key Terms
  250. Unit Closing Case One: BitCoin
  251. Unit Closing Case Two: Disrupting the Taxi: Uber
  252. Apply Your Knowledge
  253. AYK Application Projects
  254. UNIT 5 Transforming Organizations
  255. Gamer Delight
  256. Introduction
  257. CHAPTER 17: Developing Software to Streamline Operations
  258. The Systems Development Life Cycle (SDLC)
  259. Phase 1: Planning
  260. Phase 2: Analysis
  261. Phase 3: Design
  262. Phase 4: Development
  263. Phase 5: Testing
  264. Phase 6: Implementation
  265. Phase 7: Maintenance
  266. Chapter 17 Case: Bugs Everywhere
  267. CHAPTER 18: Methodologies for Supporting Agile Organizations
  268. Software Development Methodologies
  269. Rapid Application Development (RAD) Methodology
  270. Extreme Programming Methodology
  271. Rational Unified Process (RUP) Methodology
  272. Scrum Methodology
  273. Developing a Service-Oriented Architecture
  274. Interoperability
  275. Loose Coupling
  276. Soa Service
  277. Chapter 18 Case: Scratch
  278. CHAPTER 19: Managing Organizational Projects
  279. Using Project Management to Deliver Successful Projects
  280. Unclear or Missing Business Requirements
  281. Skipped Phases
  282. Changing Technology
  283. The Cost of Finding Errors in the SDLC
  284. Balance of the Triple Constraints
  285. Primary Project Planning Diagrams
  286. Outsourcing Projects
  287. Outsourcing Benefits
  288. Outsourcing Challenges
  289. Chapter 19 Case: Disaster at Denver International Airport
  290. Learning Outcome Review
  291. Review Questions
  292. Making Business Decisions
  293. Unit Summary
  294. Key Terms
  295. Unit Closing Case One: Reducing Ambiguity In Business Requirements
  296. Unit Closing Case Two: Getting Your Project on Track
  297. Apply Your Knowledge
  298. AYK Application Projects
  299. Business Plug-Ins
  300. B1: Business Basics
  301. Introduction
  302. Types of Business
  303. Sole Proprietorship
  304. Partnership
  305. Corporation
  306. Internal Operations of a Corporation
  307. Accounting
  308. Financial Statements
  309. Finance
  310. Financial Analysis
  311. Human Resources
  312. Management Techniques
  313. Sales
  314. The Sales Process
  315. Market Share
  316. Marketing
  317. Marketing Mix
  318. Customer Segmentation
  319. The Product Life Cycle
  320. Operations/Production
  321. Transforming Corporations
  322. Management Information Systems
  323. Plug-In Summary
  324. Key Terms
  325. Making Business Decisions
  326. B2: Business Process
  327. Business Process Modeling
  328. Using MIS to Improve Business Processes
  329. Operational Business Processes—Automation
  330. Managerial Business Processes—Streamlining
  331. Strategic Business Processes—Reengineering
  332. Plug-In Summary
  333. Key Terms
  334. Making Business Decisions
  335. B3: Hardware and Software Basics
  336. Introduction
  337. Hardware Basics
  338. Central Processing Unit
  339. Primary Storage
  340. Secondary Storage
  341. Input Devices
  342. Communication Devices
  343. Computer Categories
  344. Software Basics
  345. System Software
  346. Application Software
  347. Distributing Application Software
  348. Plug-In Summary
  349. Key Terms
  350. Making Business Decisions
  351. B4: MIS Infrastructures
  352. The Business Benefits of a Solid MIS Infrastructure
  353. Supporting Operations: Information MIS Infrastructure
  354. Backup and Recovery Plan
  355. Disaster Recovery Plan
  356. Business Continuity Plan
  357. Supporting Change: Agile MIS Infrastructure
  358. Accessibility
  359. Availability
  360. Maintainability
  361. Portability
  362. Reliability
  363. Scalability
  364. Usability
  365. Plug-In Summary
  366. Key Terms
  367. Making Business Decisions
  368. B5: Networks and Telecommunications
  369. Introduction
  370. Network Basics
  371. Architecture
  372. Peer-To-Peer Networks
  373. Client/Server Networks
  374. Topology
  375. Protocols
  376. Ethernet
  377. Transmission Control Protocol/Internet Protocol
  378. Media
  379. Wire Media
  380. Wireless Media
  381. Plug-In Summary
  382. Key Terms
  383. Making Business Decisions
  384. B6: Information Security
  385. The First Line of Defense—People
  386. The Second Line of Defense—Technology
  387. People: Authentication and Authorization
  388. Data: Prevention and Resistance
  389. Attack: Detection and Response
  390. Plug-In Summary
  391. Key Terms
  392. Making Business Decisions
  393. B7: Ethics
  394. Developing Information Management Policies
  395. Ethical Computer Use Policy
  396. Information Privacy Policy
  397. Acceptable Use Policy
  398. Email Privacy Policy
  399. Social Media Policy
  400. Workplace Monitoring Policy
  401. Plug-In Summary
  402. Key Terms
  403. Making Business Decisions
  404. B8: Operations Management
  405. Introduction
  406. Operations Management Fundamentals
  407. MIS’s Role in OM
  408. OM Strategic Business Systems
  409. Competitive OM Strategy
  410. Cost
  411. Quality
  412. Delivery
  413. Flexibility
  414. Service
  415. OM and the Supply Chain
  416. Plug-In Summary
  417. Key Terms
  418. Making Business Decisions
  419. B9: Sustainable MIS Infrastructures
  420. MIS and the Environment
  421. Increased Electronic Waste
  422. Increased Energy Consumption
  423. Increased Carbon Emissions
  424. Supporting the Environment: Sustainable MIS Infrastructure
  425. Grid Computing
  426. Virtualized Computing
  427. Cloud Computing
  428. Utility Computing
  429. Plug-In Summary
  430. Key Terms
  431. Making Business Decisions
  432. B10: Business Intelligence
  433. Operational, Tactical, and Strategic BI
  434. BI’s Operational Value
  435. Business Benefits of BI
  436. Categories of BI Benefits
  437. Plug-In Summary
  438. Key Terms
  439. Making Business Decisions
  440. B11: Global Information Systems
  441. Introduction
  442. Globalization
  443. Cultural Business Challenges
  444. Political Business Challenges
  445. Global Geoeconomic Business Challenges
  446. Global MIS Business Strategies
  447. Governance and Compliance
  448. Global Enterprise Architectures
  449. Global Information Issues
  450. Information Privacy
  451. Europe
  452. The United States
  453. Canada
  454. Global Systems Development
  455. Plug-In Summary
  456. Key Terms
  457. Making Business Decisions
  458. B12: Global Trends
  459. Introduction
  460. Reasons to Watch Trends
  461. Trends Shaping Our Future
  462. The World’s Population Will Double in the Next 40 Years
  463. People in Developed Countries are Living Longer
  464. The Growth in Information Industries is Creating a Knowledge-Dependent Global Society
  465. The Global Economy is Becoming More Integrated
  466. The Economy and Society are Dominated by Technology
  467. Pace of Technological Innovation is Increasing
  468. Time is Becoming One of the World’s Most Precious Commodities
  469. Technologies Shaping Our Future
  470. The Digital Mesh
  471. Smart Machines
  472. The New IT Reality
  473. Plug-In Summary
  474. Key Terms
  475. Making Business Decisions
  476. Apply Your Knowledge Projects
  477. Glossary
  478. Notes
  479. Index

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