Test Bank for Business Communication Process & Product Brief 6th Brief Edition by Guffey

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Product Details:

  • ISBN-10 ‏ : ‎ 0176721258
  • ISBN-13 ‏ : ‎ 978-0176721251
  • Author:   Mary Guffey 

Business Communication: Process and Product, 6th Brief Canadian Edition, prepares students for a career in an increasingly digital and global workplace. Through innovative resources and comprehensive coverage, this new edition enhances what has made this product so successful in the past: the 3-x-3 writing process, pioneered by Mary Ellen Guffey, the two-part case studies, and coverage of the latest technologies impacting business today. With content delivered in both print and our digital platform, MindTap, our product provides students with information, instruction, and opportunities to practise and apply what they are learning. MindTap has been completely reimagined to bring a more focused and applicable learning experience to students. Within the MindTap platform there are several experiential learning activities for the students to apply what they have learned and build a portfolio that can be used in the future to showcase their work. For instructors, we have a well-developed and curated site of additional resources that are built to support any course using our learning resources. Guffey, Loewy, Griffin: Your authoritative and trusted brand in Business Communication!

 

Table of Content:

  1. UNIT 1 Communication Foundations
  2. Chapter 1 Business Communication in the Digital Age
  3. Chapter 2 Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
  4. Chapter 3 Intercultural Communication
  5. UNIT 2 The Writing Process
  6. Chapter 4 Planning Business Messages
  7. Chapter 5 Organizing and Drafting Business Messages
  8. Chapter 6 Revising Business Messages
  9. UNIT 3 Workplace Communication
  10. Chapter 7 Short Workplace Messages and Digital Media
  11. Chapter 8 Positive Messages
  12. Chapter 9 Negative Messages
  13. Chapter 10 Persuasive and Sales Messages
  14. UNIT 4 Reports, Proposals, and Presentations
  15. Chapter 11 Reporting in the Workplace
  16. Chapter 12 Informal Business Reports
  17. Chapter 13 Proposals, Business Plans, and Formal Business Reports
  18. Chapter 14 Business Presentations
  19. UNIT 5 Employment Communication
  20. Chapter 15 The Job Search and Résumés
  21. Chapter 16 Interviewing and Following Up
  22. APPENDIX A: Documentation Formats
  23. Appendix B: Grammar and Mechanics Guide
  24. Appendix C: Key to Grammar and Mechanics
  25. Index
  26. Proofreading Marks