Solution Manual for Service Management 9th by Bordoloi

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  • ISBN-10 ‏ : ‎ 1259784630
  • ISBN-13 ‏ : ‎ 978-1259784637
  • Author:  Sanjeev Bordoloi (Author), James Fitzsimmons (Author), Mona Fitzsimmons (Author)

This ninth edition continues to acknowledge and emphasize the essential nature of service management. Based on the research and consulting experiences of the authors, the text is organized in four parts: Part One: Understanding Services provides the historical context as well as distinguishes the distinctive characteristics of service operations; Part Two: Designing the Service Enterprise covers designing the service enterprise to support the competitive strategy; Part Three: Managing Service Operations details topics such as managing capacity, demand and waiting lines, and service supply relationships; and Part Four: Quantitative Models for Service Management addresses forecasting and managing service inventory. Each chapter emphasizes the theme of managing services for competitive advantage, which provides a focus for each management topic.
The ninth edition maintains the engaging literary style of the prior editions, and makes extensive use of examples. Emphasis is placed on the need for continuous improvement in quality and productivity in order to compete effectively in a global environment. To motivate the reader, a vignette of a well-known company starts each chapter, illustrating the strategic nature of the topic to be covered. Each chapter also has a preview, closing summary, key terms and definitions, service benchmark, topics for discussion, an interactive exercise, solved problems and exercises when appropriate, and one or more cases.
New to This Edition • In Chapter 1, a new Service Benchmark features the pioneers of the emerging sharing economy, Uber and Airbnb.• Chapter 2, Service Strategy, introduces two new topics: recent advances in the mathematical analysis of big data or data analytics and the IoT, an extension of the Internet into our everyday lives.• Chapter 3 explores a disruptive technology called blockchain based on the Internet currency Bitcoin and illustrates its impact on financial services. The stages of building a service blueprint are further illustrated by visiting a San Francisco Giants baseball game.• Chapter 7 extends the topic of Lean Service to include value-stream mapping using an example of a loan approval process.• Chapter 9 captures the emerging idea of using multiple sources and distribution methods in the concept of omnichannel supply chain.• Chapter 11 illustrates daily workshift scheduling problems using a new example: Marin County 911 Response.• Chapter 14 features an interactive Delphi exercise that engages students to forecast the date that a human colony on Mars will be established.

 

Table of Content:

  1. Part One: Understanding Services
  2. Chapter 1: The Service Economy
  3. Learning Objectives
  4. Chapter Preview
  5. Service Definitions
  6. Facilitating Role of Services in an Economy
  7. Economic Evolution
  8. Stages of Economic Development
  9. Preindustrial Society
  10. Industrial Society
  11. Postindustrial Society
  12. Nature of the Service Sector
  13. The Experience Economy
  14. Consumer Service Experience
  15. Business Service Experience
  16. Service-Dominant Logic
  17. Distinctive Characteristics of Service Operations
  18. Customer Participation
  19. Simultaneity
  20. Perishability
  21. Intangibility
  22. Heterogeneity
  23. Nontransferrable Ownership
  24. The Service Package
  25. Grouping Services by Delivery Process
  26. Open-Systems View of Service Operations Management
  27. Service Benchmark: Sharing Economy Pioneers Uber and Airbnb
  28. Summary
  29. Key Terms and Definitions
  30. Topics for Discussion
  31. Interactive Exercise
  32. CASE 1.1: Village Volvo
  33. CASE 1.2: Xpresso Lube
  34. Selected Bibliography
  35. Endnotes
  36. Chapter 2: Service Strategy
  37. Learning Objectives
  38. Chapter Preview
  39. The Strategic Service Vision
  40. Understanding the Competitive Environment of Services
  41. Competitive Service Strategies
  42. Overall Cost Leadership
  43. Differentiation
  44. Focus
  45. Strategic Analysis
  46. Porter’s Five Forces Analysis
  47. SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats
  48. Winning Customers in the Marketplace
  49. Qualifiers
  50. Service Winners
  51. Service Losers
  52. Sustainability in Services
  53. Triple Bottom Line (TBL)
  54. The Competitive Role of Information in Services
  55. Creation of Barriers to Entry
  56. Revenue Generation
  57. Database Asset
  58. Productivity Enhancement
  59. The Internet of Things (IoT)
  60. Data Analytics in Services
  61. The Virtual Value Chain
  62. First Stage (New Processes)
  63. Second Stage (New Knowledge)
  64. Third Stage (New Products)
  65. Fourth Stage (New Relationships)
  66. Economics of Scalability
  67. Limits in the Use of Information
  68. Anticompetitive
  69. Fairness
  70. Invasion of Privacy
  71. Data Security
  72. Reliability
  73. Using Information to Categorize Customers
  74. Stages in Service Firm Competitiveness
  75. Available for Service
  76. Journeyman
  77. Distinctive Competence Achieved
  78. World-Class Service Delivery
  79. Service Benchmark: Outside the Box
  80. Summary
  81. Key Terms and Definitions
  82. Topics for Discussion
  83. Interactive Exercise
  84. CASE 2.1: United Commercial Bank and El Banco
  85. CASE 2.2: The Alamo Drafthouse
  86. Selected Bibliography
  87. Endnotes
  88. Part Two: Designing the Service Enterprise
  89. Chapter 3: New Service Development
  90. Learning Objectives
  91. Chapter Preview
  92. Sources of Service Sector Growth
  93. Information Technology
  94. The Internet as a Service Enabler
  95. Innovation
  96. Changing Demographics
  97. Innovation in Services
  98. Challenges of Adopting New Technology in Services
  99. Readiness to Embrace New Technology
  100. New Service Development
  101. Service Design Elements
  102. Strategic Positioning through Process Structure
  103. Service Blueprinting
  104. Taxonomy for Service Process Design
  105. Degree of Divergence
  106. Object of the Service Process
  107. Type of Customer Contact
  108. Generic Approaches to Service System Design
  109. Production-Line Approach
  110. Customer as Coproducer
  111. Customer Contact Approach
  112. Information Empowerment
  113. Intellectual Property
  114. Service Benchmark: Ten Things Google Has Found To Be True
  115. Summary
  116. Key Terms and Definitions
  117. Topics for Discussion
  118. Interactive Exercise
  119. CASE 3.1: 100 Yen Sushi House
  120. CASE 3.2: Commuter Cleaning—A New Venture Proposal
  121. CASE 3.3: Amazon.com
  122. Selected Bibliography
  123. Endnotes
  124. Chapter 4: The Service Encounter
  125. Learning Objectives
  126. Chapter Preview
  127. Technology in the Service Encounter
  128. The Emergence of Self-Service
  129. The Service Encounter Triad
  130. Encounter Dominated by the Service Organization
  131. Contact Personnel–Dominated Encounter
  132. Customer-Dominated Encounter
  133. The Service Organization
  134. Culture
  135. Empowerment
  136. Control Systems
  137. Customer Relationship Management
  138. Contact Personnel
  139. Selection
  140. Training
  141. Creating an Ethical Climate
  142. The Customer
  143. Expectations and Attitudes
  144. The Role of Scripts in Coproduction
  145. Creating a Customer Service Orientation
  146. Service Profit Chain
  147. Service Benchmark: Miss Manners on Complaint Handling
  148. Summary
  149. Key Terms and Definitions
  150. Topics for Discussion
  151. Interactive Exercise
  152. CASE 4.1: Amy’s Ice Cream
  153. CASE 4.2: Enterprise Rent-A-Car
  154. Selected Bibliography
  155. Endnotes
  156. Chapter 5: Supporting Facility and Process Flows
  157. Learning Objectives
  158. Chapter Preview
  159. Environmental Psychology and Orientation
  160. Servicescapes
  161. Behaviors in Servicescapes
  162. Environmental Dimensions of Servicescapes
  163. Facility Design
  164. Nature and Objectives of Service Organizations
  165. Land Availability and Space Requirements
  166. Flexibility
  167. Security
  168. Aesthetic Factors
  169. The Community and Environment
  170. Process Analysis
  171. Types of Processes
  172. Flowcharting
  173. Gantt Chart
  174. Process Terminology
  175. Facility Layout
  176. Flow Process Layout and the Work Allocation Problem
  177. Job Shop Process Layout and the Relative Location Problem
  178. Summary
  179. Service Benchmark: Where, Oh Where Shall We Go?
  180. Key Terms and Definitions
  181. Topics for Discussion
  182. Interactive Exercise
  183. Solved Problems
  184. Exercises
  185. CASE 5.1: Health Maintenance Organization (A)
  186. CASE 5.2: Health Maintenance Organization (B)
  187. CASE 5.3: Esquire Department Store
  188. CASE 5.4: Central Market
  189. Selected Bibliography
  190. Endnotes
  191. Chapter 6: Service Quality
  192. Learning Objectives
  193. Chapter Preview
  194. Defining Service Quality
  195. Dimensions of Service Quality
  196. Gaps in Service Quality
  197. Measuring Service Quality
  198. SERVQUAL
  199. Walk-through Audit
  200. Quality Service by Design
  201. Incorporation of Quality in the Service Package
  202. Taguchi Methods
  203. Poka-Yoke (Failsafing)
  204. Quality Function Deployment
  205. Achieving Service Quality
  206. Cost of Quality
  207. Statistical Process Control
  208. Unconditional Service Guarantee
  209. Stages in Quality Development
  210. Service Recovery
  211. Approaches to Service Recovery
  212. Complaint Handling Policy
  213. Service Benchmark: Bronson Methodist Hospital
  214. Summary
  215. Key Terms and Definitions
  216. Topics for Discussion
  217. Interactive Exercise
  218. Solved Problems
  219. Exercises
  220. CASE 6.1: Clean Sweep, Inc.
  221. CASE 6.2: The Complaint Letter
  222. CASE 6.3: The Helsinki Museum of Art and Design
  223. Selected Bibliography
  224. Endnotes
  225. Chapter 7: Process Improvement
  226. Learning Objectives
  227. Chapter Preview
  228. Quality and Productivity Improvement Process
  229. Foundations of Continuous Improvement
  230. Plan-Do-Check-Act (PDCA) Cycle
  231. Problem Solving
  232. Quality Tools for Analysis and Problem Solving
  233. Check Sheet
  234. Run Chart
  235. Histogram
  236. Pareto Chart
  237. Flowchart
  238. Cause-and-Effect Diagram
  239. Scatter Diagram
  240. Control Chart
  241. Benchmarking
  242. Improvement Programs
  243. Deming’s 14-Point Program
  244. ISO 9001
  245. Six Sigma
  246. Lean Service
  247. Service Benchmark: When Something Doesn’t Work—Sometimes Just Hit it with a Hammer!
  248. Summary
  249. Key Terms and Definitions
  250. Topics for Discussion
  251. Interactive Exercise
  252. CASE 7.1: Sonora County Sheriff
  253. CASE 7.2: Mega Bytes Restaurant
  254. Chapter 7 Supplement: Data Envelopment Analysis (DEA)
  255. Measuring Service Productivity
  256. The DEA Model
  257. DEA and Strategic Planning
  258. Exercises
  259. CASE 7.3: Mid-Atlantic Bus Lines
  260. Selected Bibliography
  261. Endnotes
  262. Chapter 8: Service Facility Location
  263. Learning Objectives
  264. Chapter Preview
  265. Strategic Location Considerations
  266. Competitive Clustering
  267. Saturation Marketing
  268. Marketing Intermediaries
  269. Substitution of Communication for Travel
  270. Separation of Front from Back Office
  271. Impact of the Internet on Service Location
  272. Site Considerations
  273. Geographic Information Systems
  274. Facility Location Modeling Considerations
  275. Geographic Representation
  276. Number of Facilities
  277. Optimization Criteria
  278. Facility Location Techniques
  279. Cross-Median Approach for a Single Facility
  280. Huff Model for a Retail Outlet
  281. Location Set Covering for Multiple Facilities
  282. Regression Analysis in Location Decisions
  283. Summary
  284. Service Benchmark: Here a Bun, There a Bun, Everywhere a Bun-Bun
  285. Key Terms and Definitions
  286. Topics for Discussion
  287. Interactive Exercise
  288. Solved Problems
  289. Exercises
  290. CASE 8.1: Health Maintenance Organization (C)
  291. CASE 8.2: Athol Furniture, Inc.
  292. Selected Bibliography
  293. Endnotes
  294. Part Three: Managing Service Operations
  295. Chapter 9: Service Supply Relationships
  296. Learning Objectives
  297. Chapter Preview
  298. Supply Chain Management
  299. Network Model
  300. Managing Uncertainty
  301. Omnichannel Supply Chain
  302. Service Supply Relationships
  303. Customer–Supplier Duality
  304. Service Supply Relationships Are Hubs, Not Chains
  305. Managing Service Relationships
  306. Bidirectional Optimization
  307. Productive Capacity
  308. Perishability
  309. Social Media in Services
  310. Social Media as a Competitive Strategy
  311. Social Media and Customer Convenience
  312. Social Media for Organizing and Co-creation of Value
  313. Professional Service Firms
  314. Attributes of Professional Services
  315. Service Consulting
  316. Operational Characteristics
  317. Outsourcing Services
  318. Benefits and Risks of Outsourcing Services
  319. Classification of Business Services
  320. Managerial Considerations with Service Outsourcing
  321. Summary
  322. Service Benchmark: Citizens Come First in Lynchburg
  323. Key Terms and Definitions
  324. Topics for Discussion
  325. Interactive Exercise
  326. CASE 9.1: Boomer Consulting, Inc.
  327. CASE 9.2: Evolution of B2C E-Commerce in Japan
  328. CASE 9.3: Mortgage Service Game
  329. Selected Bibliography
  330. Endnotes
  331. Chapter 10: Globalization of Services
  332. Learning Objectives
  333. Chapter Preview
  334. Domestic Growth and Expansion Strategies
  335. Focused Service
  336. Focused Network
  337. Clustered Service
  338. Diversified Network
  339. Franchising
  340. The Nature of Franchising
  341. Benefits to the Franchisee
  342. Issues for the Franchiser
  343. Globalization of Services
  344. Generic International Strategies
  345. The Nature of the Borderless World
  346. Planning Transnational Operations
  347. Global Service Strategies
  348. Multicountry Expansion
  349. Importing Customers
  350. Following Your Customers
  351. Service Offshoring
  352. Beating the Clock
  353. Service Benchmark: Small World and Other Myths
  354. Summary
  355. Key Terms and Definitions
  356. Topics for Discussion
  357. Interactive Exercise
  358. CASE 10.1: Goodwill Industries of Central Texas
  359. CASE 10.2: FedEx: Tiger International Acquisition
  360. Selected Bibliography
  361. Endnotes
  362. Chapter 11: Managing Capacity and Demand
  363. Learning Objectives
  364. Chapter Preview
  365. Generic Strategies of Level Capacity or Chase Demand
  366. Strategies for Managing Demand
  367. Customer-Induced Variability
  368. Segmenting Demand
  369. Offering Price Incentives
  370. Promoting Off-Peak Demand
  371. Developing Complementary Services
  372. Reservation Systems and Overbooking
  373. Strategies for Managing Capacity
  374. Defining Service Capacity
  375. Daily Workshift Scheduling
  376. Weekly Workshift Scheduling with Days-Off Constraint
  377. Increasing Customer Participation
  378. Creating Adjustable Capacity
  379. Sharing Capacity
  380. Cross-Training Employees
  381. Using Part-Time Employees
  382. Yield Management
  383. Yield Management Applications
  384. Service Benchmark: Pay Up Front and Take Your Chances
  385. Summary
  386. Key Terms and Definitions
  387. Topics for Discussion
  388. Interactive Exercise
  389. Solved Problems
  390. Exercises
  391. CASE 11.1: River City National Bank
  392. CASE 11.2: Gateway International Airport
  393. CASE 11.3: The Yield Management Analyst
  394. CASE 11.4: Sequoia Airlines
  395. Selected Bibliography
  396. Endnotes
  397. Chapter 12: Managing Waiting Lines
  398. Learning Objectives
  399. Chapter Preview
  400. The Economics of Waiting
  401. Queuing Systems
  402. Strategies for Managing Customer Waiting
  403. The Psychology of Waiting
  404. That Old Empty Feeling
  405. A Foot in the Door
  406. The Light at the End of the Tunnel
  407. Excuse Me, but I Was Next
  408. Essential Features of Queuing Systems
  409. Calling Population
  410. Arrival Process
  411. Queue Configuration
  412. Queue Discipline
  413. Service Process
  414. Summary
  415. Service Benchmark: The Magic of Disney Makes Queues Disappear
  416. Key Terms and Definitions
  417. Topics for Discussion
  418. Interactive Exercise
  419. Solved Problem
  420. Exercises
  421. CASE 12.1: Thrifty Car Rental
  422. CASE 12.2: Eye’ll Be Seeing You
  423. CASE 12.3: Field Study
  424. Selected Bibliography
  425. Endnotes
  426. Chapter 13: Capacity Planning and Queuing Models
  427. Learning Objectives
  428. Chapter Preview
  429. Capacity Planning
  430. Strategic Role of Capacity Decisions
  431. Analytical Queuing Models
  432. Relationships among System Characteristics
  433. Standard M/M/1 Model
  434. Standard M/M/c Model
  435. M/G/1 Model
  436. General Self-Service M/G/∞ Model
  437. Finite-Queue M/M/1 Model
  438. Finite-Queue M/M/c Model
  439. Capacity Planning Criteria
  440. Average Customer Waiting Time
  441. Probability of Excessive Waiting
  442. Minimizing the Sum of Customer Waiting Costs and Service Costs
  443. Probability of Sales Lost Because of Inadequate Waiting Area
  444. Service Benchmark: Don’t Guesstimate, Simulate!
  445. Summary
  446. Key Terms and Definitions
  447. Topics for Discussion
  448. Interactive Exercise
  449. Solved Problems
  450. Exercises
  451. CASE 13.1: Houston Port Authority
  452. CASE 13.2: Freedom Express
  453. CASE 13.3: Renaissance Clinic (A)
  454. Chapter 13 Supplement: Computer Simulation
  455. Systems Simulation
  456. Simulation Methodology
  457. Monte Carlo Simulation
  458. Generating Random Variables
  459. Discrete Random Variable
  460. Continuous Random Variable
  461. Discrete-Event Simulation
  462. Process Simulator by ProModel
  463. Solved Problems
  464. Exercises
  465. CASE 13.4: Drivers License Renewal
  466. CASE 13.5: Renaissance Clinic (B)
  467. Selected Bibliography
  468. Endnotes
  469. Part Four: Quantitative Models for Service Management
  470. Chapter 14: Forecasting Demand for Services
  471. Learning Objectives
  472. Chapter Preview
  473. The Choice of Forecasting Method
  474. Subjective Models
  475. Delphi Method
  476. Cross-Impact Analysis
  477. Historical Analogy
  478. Causal Models
  479. Regression Models
  480. Econometric Models
  481. Time Series Models
  482. N-Period Moving Average
  483. Simple Exponential Smoothing
  484. Forecast Error
  485. Relationship Between α and N
  486. Exponential Smoothing with Trend Adjustment
  487. Exponential Smoothing with Seasonal Adjustment
  488. Exponential Smoothing with Trend and Seasonal Adjustments
  489. Summary of Exponential Smoothing
  490. Summary
  491. Service Benchmark: Googling the Future
  492. Key Terms and Definitions
  493. Topics for Discussion
  494. Interactive Exercise
  495. Solved Problems
  496. Exercises
  497. CASE 14.1: Oak Hollow Medical Evaluation Center
  498. CASE 14.2: Gnomial Functions, Inc.
  499. Selected Bibliography
  500. Endnotes
  501. Chapter 15: Managing Service Inventory
  502. Learning Objectives
  503. Chapter Preview
  504. Inventory Theory
  505. Role of Inventory in Services
  506. Characteristics of Inventory Systems
  507. Relevant Costs of an Inventory System
  508. Order Quantity Models
  509. Economic Order Quantity
  510. Inventory Model with Quantity Discounts
  511. Inventory Model with Planned Shortages
  512. Inventory Management under Uncertainty
  513. Inventory Control Systems
  514. Continuous Review System
  515. Periodic Review System
  516. The ABCs of Inventory Control
  517. Radio Frequency Identification
  518. Single-Period Model for Perishable Goods
  519. Expected Value Analysis
  520. Marginal Analysis
  521. Retail Discounting Model
  522. Service Benchmark: Your Bag Is Tagged
  523. Summary
  524. Key Terms and Definitions
  525. Topics for Discussion
  526. Interactive Exercise
  527. Solved Problems
  528. Exercises
  529. CASE 15.1: A.D. Small Consulting
  530. CASE 15.2: Last Resort Restaurant
  531. CASE 15.3: Elysian Cycles
  532. Selected Bibliography
  533. Endnotes
  534. Chapter 16: Managing Service Projects
  535. Learning Objectives
  536. Chapter Preview
  537. The Nature of Project Management
  538. Characteristics of Projects
  539. Project Management Process
  540. Selecting the Project Manager
  541. Building the Project Team
  542. Principles of Effective Project Management
  543. Techniques for Project Management
  544. Gantt Project Charts
  545. A Critique of Gantt Charts
  546. Constructing a Project Network
  547. Critical Path Method
  548. Microsoft Project Analysis
  549. Resource Constraints
  550. Activity Crashing
  551. Incorporating Uncertainty in Activity Times
  552. Estimating Activity Duration Distributions
  553. Project Completion Time Distribution
  554. A Critique of the Project Completion Time Analysis
  555. Problems with Implementing Critical Path Analysis
  556. Monitoring Projects
  557. Earned Value Chart
  558. Project Termination
  559. Project History Report
  560. Service Benchmark: The House That Warren Built
  561. Summary
  562. Key Terms and Definitions
  563. Topics for Discussion
  564. Interactive Exercise
  565. Solved Problems
  566. Exercises
  567. CASE 16.1: Info-Systems, Inc.
  568. CASE 16.2: Whittier County Hospital
  569. Selected Bibliography
  570. Endnote
  571. Appendix A: Areas of Standard Normal Distribution
  572. Appendix B: Uniformly Distributed Random Numbers [0, 1]
  573. Appendix C: Values of Lq for the M/M/c Queuing Model
  574. Appendix D: Equations for Selected Queuing Models
  575. Name Index
  576. Subject Index