A Comprehensive Solution Manual for Research Methods for Business Students, 5/E By Mark N.K. Saunders
Product details:
- ISBN-10 : 0273716867
- ISBN-13 : 978-0273716860
- Author: Mark Saunders
Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations
So, if you’re thinking . . .
‘How do I choose my topic?’
‘I’m confused by all these different philosophies’
‘I need to collect my data; what do I do first?’
‘When and what do I need to write?
. . . then, open this book to discover:
Table contents:
1 The nature of business and management research and structure of this book
2 Formulating and clarifying the research topic
3 Critically reviewing the literature
4 Understanding research philosophies and approaches
5 Formulating the research design
6 Negotiating access and research ethics
7 Selecting samples
8 Using secondary data
9 Collecting primary data through observation
10 Collecting primary data using semi-structured, in-depth and group interviews
11 Collecting primary data using questionnaires
12 Analysing quantitative data
13 Analysing qualitative data
14 Writing and presenting your project report
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