This is completed downloadable of Solution Manual for Practice of Public Relations, 12/E 12th Edition : 0133083578
Product Details:
- ISBN-10 : 0133083578
- ISBN-13 : 978-0133083576
- Author:
Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook.
The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations —including heavy emphasis on social media and ethics.
Table of Content:
Part I Evolution
Chapter 1 Defining Public Relations
Chapter 2 The History and Growth of Public Relations
Part II Preparation/Process
Chapter 3 Communication
Chapter 4 Public Opinion
Chapter 5 Management
Chapter 6 Ethics
Chapter 7 The Law
Chapter 8 Research
Part III The Publics
Chapter 9 Media
Chapter 10 Social Media
Chapter 11 Employee Relations
Chapter 12 Government Relations
Chapter 13 Community Relations
Chapter 14 International Consumer Relations
Part IV Execution
Chapter 15 Public Relations Writing
Chapter 16 Integrated Marketing Communications
Chapter 17 Crisis Management
Chapter 18 Launching a career
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