Solution Manual for Framework for Marketing Management: Integrated PharmaSim Simulation Experience and Interpretive Simulations Card Group B Package, 4/E 4th Edition digital download immediately after payment is complete.
Product details:
- ISBN-10 : 0138151695
- ISBN-13 : 978-0138151690
- Author: Kotler, Philip; Keller, Kevin and Simulations
The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, application-based activities, and marketing analytics exercises among several others!
Table contents:
Part One: Discover Marketing Management
CHAPTER 1: Marketing in Today’s Business Milieu
CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable
CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition
Part Two: Use Information to Drive Marketing Decisions
CHAPTER 4: Market Research Essentials
CHAPTER 5: CRM, Big Data, and Marketing Analytics
CHAPTER 6: Understand Consumer and Business Markets
CHAPTER 7: Segmentation, Target Marketing, and Positioning
Part Three: Develop the Value Offering—The Product Experience
CHAPTER 8: Product Strategy and New Product Development
CHAPTER 9: Build the Brand
CHAPTER 10: Service as the Core Offering
Part Four: Price and Deliver the Value Offering
CHAPTER 11: Manage Pricing Decisions
CHAPTER 12: Manage Marketing Channels, Logistics, and Supply Chain
Part Five: Communicate the Value Offering
CHAPTER 13: Promotion Essentials: Digital and Social Media Marketing
CHAPTER 14: Promotion Essentials: Legacy Approaches and Personal Selling
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