Small Business Management Longenecker 17th Edition Test Bank

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Product Details:

• ISBN-10 ‏ : ‎ 1133947751
• ISBN-13 ‏ : ‎ 978-1133947752
• Author:   Justin G. Longenecker (Author), J. William Petty (Author), Leslie E. Palich (Author), Frank Hoy (Author)

Realize your dream for small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E provides the practical concepts, entrepreneurial insights, and comprehensive resources you’ll find essential both now and throughout your management future. SMALL BUSINESS MANAGEMENT delivers solid coverage of the fundamentals of business management as it teaches you not only how to start a business, but also how to manage, grow, and harvest a business. This market leading text places you in the role of decision maker, allowing you to immediately apply what you’ve learned to current challenges in today’s small businesses. The book’s thorough emphasis on building business plans ensures that you can effectively create, manage, and analyze a plan for your own venture. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago. Each edition builds upon past strengths with new innovations and breakthrough developments. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E offers the insights and practical principles that you’ll reference again and again throughout your business career.

 

Table of Content:

1. Ch 1: The Entrepreneurial Life
2. 1-1: Small Size but Large Significance
3. 1-2: Small Business and Entrepreneurial Opportunity: The Same or Different?
4. 1-3: Entrepreneurial Qualities: No Big Ego Required
5. 1-4: Your Motivations for Owning a Business
6. 1-5: The Competitive Edge of Entrepreneurs
7. 1-6: Building an Entrepreneurial Legacy
8. 1-7: Where to from Here?
9. Ch 2: Integrity and Ethics: Foundations for Success in Small Business
10. 2-1: What is Integrity?
11. 2-2: Integrity and the Interests of Major Stakeholders
12. 2-3: The Challenges and Benefits of Acting with Integrity
13. 2-4: Building a Business with Integrity
14. 2-5: Small Business and the Natural Environment
15. Ch 3: Starting a Small Business
16. 3-1: Developing Startup Ideas
17. 3-2: Using Innovative Thinking to Generate Business Ideas
18. 3-3: Using Internal and External Analyses to Assess New Business Ideas
19. 3-4: Selecting Strategies That Capture Opportunities
20. 3-5: Screening New Business Ideas
21. 3-6: Is Your Startup Idea Feasible?
22. Ch 4: Franchises and Buyouts
23. 4-1: What is a Franchise?
24. 4-2: The Pros and Cons of Franchising
25. 4-3: Evaluating Franchise Opportunities
26. 4-4: Buying an Existing Business
27. Ch 5: The Family Business
28. 5-1: What is a Family Business?
29. 5-2: Dynamic Family Businesses
30. 5-3: Family Roles and Relationships
31. 5-4: Good Governance in the Family Firm
32. 5-5: The Process of Leadership Succession
33. Ch 6: The Business Plan: Visualizing the Dream
34. 6-1: An Overview of the Business Plan
35. 6-2: Will Writing a Plan Make a Difference?
36. 6-3: Preparing a Business Plan: The Content and Format
37. 6-4: Advice for Writing a Business Plan
38. 6-5: Understanding the Business Model
39. 6-6: Resources for Business Plan Preparation
40. 6-7: Keeping the Right Perspective
41. Ch 7: The Marketing Plan
42. 7-1: What is Small Business Marketing?
43. 7-2: The Formal Marketing Plan
44. 7-3: Marketing Research for the Small Business
45. 7-4: Understanding Potential Target Markets
46. 7-5: Estimating Market Potential
47. Ch 8: The Organizational Plan: Teams, Legal Structures, Alliances, and Directors
48. 8-1: Building a Management Team
49. 8-2: Common Forms of Legal Organization
50. 8-3: Considerations in Choosing an Organizational Form
51. 8-4: Specialized Forms of Organization
52. 8-5: Forming Strategic Alliances
53. 8-6: Making the Most of a Board of Directors
54. Ch 9: The Location Plan
55. 9-1: Locating the Brick-and-Mortar Startup
56. 9-2: Designing and Equipping the Physical Facilities
57. 9-3: Locating the Startup in the Entrepreneur’s Home
58. 9-4: E-Commerce: Locating a Startup on the Internet
59. Ch 10: Understanding a Firm’s Financial Statements
60. 10-1: The Income Statement
61. 10-2: The Balance Sheet
62. 10-3: Viewing the Income Statement and Balance Sheet Together
63. 10-4: The Cash Flow Statement
64. 10-5: Evaluating a Firm’s Financial Performance
65. Ch 11: Forecasting Financial Requirements
66. 11-1: The Purpose of Financial Forecasting
67. 11-2: Forecasting Profitability
68. 11-3: Forecasting Asset and Financing Requirements
69. 11-4: Forecasting Cash Flows
70. 11-5: Use Good Judgment When Forecasting
71. Ch 12: A Firm’s Sources of Financing
72. 12-1: Firm Characteristics and Sources of Financing
73. 12-2: Debt or Equity Financing?
74. 12-3: Sources of Early Financing
75. 12-4: Bank Financing
76. 12-5: Business Suppliers and Asset-Based Lenders
77. 12-6: Private Equity Investors
78. 12-7: Government Loan Programs
79. 12-8: Where Else to Look
80. 12-9: Crowdfunding
81. Ch 13: Planning for the Harvest
82. 13-1: The Importance of the Harvest
83. 13-2: Methods of Harvesting a Business
84. 13-3: Firm Valuation and Payment Methods
85. 13-4: Developing an Effective Harvest Plan
86. Ch 14: Building Customer Relationships
87. 14-1: What is Customer Relationship Management?
88. 14-2: Outstanding Customer Relationships through Extraordinary Service
89. 14-3: Using Technology to Support Customer Relationship Management
90. 14-4: Customers as Decision Makers
91. 14-5: Understanding Psychological Influences on Customers
92. 14-6: Understanding Sociological Influences on Customers
93. Ch 15: Product Development and Supply Chain Management
94. 15-1: To Grow or Not to Grow
95. 15-2: Innovation: A Path to Growth
96. 15-3: The Product Life Cycle and New Product Development
97. 15-4: Building the Total Product
98. 15-5: Product Strategy
99. 15-6: The Legal Environment
100. 15-7: Supply Chain Management
101. Ch 16: Pricing and Credit Decisions
102. 16-1: Setting a Price
103. 16-2: Applying a Pricing System
104. 16-3: Selecting a Pricing Strategy
105. 16-4: Offering Credit
106. 16-5: Managing the Credit Process
107. Ch 17: Promotional Planning
108. 17-1: Promotion is Communication
109. 17-2: Determining the Promotional Budget
110. 17-3: Promotion Using the Internet and Social Media
111. 17-4: Personal Selling in the Small Firm
112. 17-5: Advertising Practices
113. 17-6: Sales Promotion
114. Ch 18: Global Opportunities for Small Businesses
115. 18-1: Small Businesses as Global Enterprises
116. 18-2: The Forces Driving Global Businesses
117. 18-4: Challenges to Global Businesses
118. 18-5: Assistance for Global Enterprises
119. Ch 19: Professional Management and the Small Business
120. 19-1: Small Business Leadership
121. 19-2: The Small Firm Management Process
122. 19-3: Managerial Responsibilities of Entrepreneurs
123. 19-4: Personal Time Management
124. 19-5: Outside Management Assistance
125. Ch 20: Managing Human Resources
126. 20-1: Recruiting Personnel
127. 20-2: Evaluating Prospects and Selecting Employees
128. 20-3: Training and Developing Employees
129. 20-4: Compensation and Incentives for Employees
130. 20-5: Special Issues in Human Resource Management
131. Ch 21: Managing Operations
132. 21-1: Competing with Operations
133. 21-2: The Operations Process
134. 21-3: Inventory Management and Operations
135. 21-4: Operations Management and Quality
136. 21-5: Purchasing Policies and Practices
137. 21-6: Lean Production and Synchronous Management
138. Ch 22: Managing the Firm’s Assets
139. 22-1: The Working Capital Cycle
140. 22-2: Managing Cash Flows
141. 22-3: Managing Accounts Receivable
142. 22-4: Managing Inventory
143. 22-5: Managing Accounts Payable
144. 22-6: Cash Conversion Period Revisited
145. 22-7: Capital Budgeting Techniques
146. 22-8: Capital Budgeting Practices in Small Firms
147. Ch 23: Managing Risk in the Small Business
148. 23-1: What is Business Risk?
149. 23-2: Basic Types of Pure Risk
150. 23-3: Risk Management
151. 23-4: Basic Principles of a Sound Insurance Program
152. 23-5: Common Types of Business Insurance
153. Cases
154. Case 1: DashLocker
155. Video Case 2: PortionPac Chemicals
156. Case 3: The Kollection: From Music Hobby to Startup and Beyond
157. Video Case 4: Two Men and a Truck/International, Inc.
158. Case 5: The Avedis Zildjian Company, Inc.
159. Case 6: Hyper Wear, Inc.
160. Video Case 7: ReadyMade Magazine
161. Case 8: Couchsurfing International
162. Video Case 9: Cookies-N-Cream
163. Case 10: Harper & Reiman, LLC
164. Case 11: Ashley Palmer Clothing, Inc.
165. Video Case 12: Moonworks
166. Case 13: Network Collie
167. Video Case 14: Numi Tea
168. Video Case 15: Graeter’s Ice Cream
169. Video Case 16: Dynamic Network Services, Inc.
170. Video Case 17: HubSpot, Inc.
171. Case 18: Auntie Anne’s Pretzels in China
172. Case 19: Andrew Mason and the Rise and Fall of Groupon
173. Case 20: Jason Fried and Hiring Practices at 37signals
174. Video Case 21: River Pools & Spas
175. Case 22: Pearson Air Conditioning & Service
176. Video Case 23: Jack’s Restaurant
177. Index