Instant download Managerial Economics 4th Edition Froeb Test Bank pdf docx epub after payment.
Product details:
- ISBN-10 : 0415809495
- ISBN-13 : 978-0415809498
- Author: Ivan Png
Now in its fourth edition, Ivan Png’s Managerial Economics has been extensively revised with :
- a completely new introductory chapter emphasizing decision-making and behavioral biases
- intensive application to current issues including the sub-prime financial crisis and global competition
- streamlined presentation focusing on the economics that managers need to know.
As always, the text presents the key concepts of micro-economics intuitively, without requiring any sophisticated mathematics. Throughout, it emphasizes actual management application, and links to other functions including marketing and finance.
The new fourth edition is updated with fresh up-to-date discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of micro-economic principles to management.
Table of contents:
- Section 1: Problem Solving and Decision Making
- Ch 1: Introduction: What This Book Is About
- Ch 1: Introduction
- 1.1: Using Economics to Solve Problems
- 1.2: Problem-Solving Principles
- 1.3: Test Yourself
- 1.4: Ethics and Economics
- 1.5: Economics in Job Interviews
- Ch 1: Summary & Homework Problems
- Ch 1: End Notes
- Ch 2: The One Lesson of Business
- Ch 2: Introduction
- 2.1: Capitalism and Wealth
- 2.2: Does the Government Create Wealth?
- 2.3: Why Economics Is Useful to Business
- 2.4: Wealth Creation in Organizations
- Ch 2: Summary & Homework Problems
- Ch 2: End Notes
- Ch 3: Benefits, Costs, and Decisions
- Ch 3: Introduction
- 3.1: Background: Variable, Fixed, and Total Costs
- 3.2: Background: Accounting Versus Economic Profit
- 3.3: Costs Are What You Give Up
- 3.4: Sunk-Cost Fallacy
- 3.5: Hidden-Cost Fallacy
- 3.6: A Final Warning
- Ch 3: Summary & Homework Problems
- Ch 3: End Notes
- Ch 4: Extent (How Much) Decisions
- Ch 4: Introduction
- 4.1: Background: Average and Marginal Costs
- 4.2: Marginal Analysis
- 4.3: Incentive Pay
- 4.4: Tie Pay to Performance Measures That Reflect Effort
- 4.5: Is Incentive Pay Unfair?
- Ch 4: Summary & Homework Problems
- Ch 4: End Notes
- Ch 5: Investment Decisions: Look Ahead and Reason Back
- Ch 5: Introduction
- 5.1: Compounding and Discounting
- 5.2: How to Determine Whether Investments Are Profitable
- 5.3: Break-Even Analysis
- 5.4: Choosing the Right Manufacturing Technology
- 5.5: Shut-Down Decisions and Break-Even Prices
- 5.6: Sunk Costs and Post-Investment Hold-Up
- 5.7: Anticipate Hold-Up
- Ch 5: Summary & Homework Problems
- Ch 5: End Notes
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