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ISBN-10 ‏ : ‎ 1453387129
ISBN-13 ‏ : ‎ 978-1453387122
Author: Karen Collins

When purchased from FlatWorld (the publisher), this Color Print Textbook includes Online Access, Quizzes, Flashcards and Homework (if professor uses Homework system). Online textbook is accessible. Karen Collins, who developed and directed an award-winning Introduction to Business course, has created a textbook package that is supportive to both students and faculty. This text supports learning through content and teaching materials designed to help students master topics and assess their learning.

Table of Content:

Chapter 1: The Foundations of Business
1.1: Why Is Apple Successful?
1.2: Introduction
1.3: Getting Down to Business
Business Participants and Activities
Participants
Functional Areas of Business
Management
Operations
Marketing
Accounting
Finance
External Forces that Influence Business Activities
1.4: What Is Economics?
Resources: Inputs and Outputs
Input and Output Markets
The Questions Economists Ask
Economic Systems
Planned Systems
Free Market System
How Economic Systems Compare
Mixed Market Economy
The U.S. Economic System
1.5: Perfect Competition and Supply and Demand
Perfect Competition
The Basics of Supply and Demand
Demand and the Demand Curve
Supply and the Supply Curve
Equilibrium Price
1.6: Monopolistic Competition, Oligopoly, and Monopoly
Monopolistic Competition
Oligopoly
Monopoly
1.7: Measuring the Health of the Economy
Economic Goals
Economic Growth
The Business Cycle
Full Employment
The Unemployment Rate
Price Stability
The Consumer Price Index
Economic Forecasting
Economic Indicators
Lagging and Leading Indicators
Consumer Confidence Index
1.8: Government’s Role in Managing the Economy
Monetary Policy
Fiscal Policy
The National Debt
Macroeconomics and Microeconomics
1.9: Cases and Problems
1.10: Nike Case
Endnotes
Chapter 2: Entrepreneurship
2.1: Build a Better Baby and They Will Come
2.2: What Is an Entrepreneur?
The Nature of Entrepreneurship
A Few Things to Know about Going into Business for Yourself
Why Start Your Own Business?
Distinguishing Entrepreneurs from Small Business Owners
2.3: The Importance of Small Business to the U.S. Economy
What Is a “Small Business”?
Why Are Small Businesses Important?
Job Creation
Innovation
Opportunities for Women and Minorities
What Small Businesses Do for Big Businesses
2.4: What Industries Are Small Businesses In?
Industries by Sector
Goods-Producing Sector
Service-Producing Sector
2.5: Advantages and Disadvantages of Business Ownership
Advantages of Small Business Ownership
Disadvantages of Small Business Ownership
2.6: Starting a Business
Questions to Ask Before You Start a Business
The Business Idea
Ownership Options
Starting from Scratch
Buying an Existing Business
Getting a Franchise
2.7: The Business Plan
Purpose of a Business Plan
Sections of the Business Plan
Executive Summary
Description of Proposed Business
Industry Analysis
Mission Statement and Core Values
Management Plan
A. Legal Form of Organization
B. Qualifications of Management Team and Compensation Package
C. Organizational Structure
Goods, Services, and the Production Process
Marketing
Global Issues
Financial Plan
Appendices
2.8: How to Succeed in Managing a Business
Why Do Businesses Succeed?
Why Do Businesses Fail?
Help from the SBA
2.9: Cases and Problems
2.10: Business Plan Project
2.11: Nike Case
Endnotes
Chapter 3: Selecting a Form of Business Ownership
3.1: The Ice Cream Men
3.2: Factors to Consider
3.3: Sole Proprietorship
Advantages and Disadvantages of Sole Proprietorships
3.4: Partnership
The Partnership Agreement
Unlimited Liability and the Partnership
Limited Partnerships
Advantages and Disadvantages of Partnerships
3.5: Corporation
Ownership and Stock
Benefits of Incorporation
Limited Liability
Financial Resources
Specialized Management
Continuity and Transferability
Drawbacks to Incorporation
3.6: Other Types of Business Ownership
Hybrids: S-Corporations and Limited-Liability Companies
Attractive and Unattractive Features of Corporations
Attractive and Unattractive Features of Sole Proprietorships and Partnerships
The Hybrids
S-Corporation
Limited-Liability Company
Cooperatives
Not-for-Profit Corporations
3.7: Mergers and Acquisitions
Mergers and Acquisitions
Motives behind Mergers and Acquisitions
Attain New Markets or Distribution Channels
Realize More Efficient Economies of Scale
Hostile Takeover
3.8: Cases and Problems
3.9: Business Plan Project
3.10: Nike Case
Endnotes
Chapter 4: Business Ethics and Social Responsibility
4.1: “Mommy, Why Do You Have to Go to Jail?”
4.2: Misgoverning Corporations: An Overview
The Idea of Business Ethics
What Is Ethics?
What Is Social Responsibility?
How Can You Recognize an Ethical Organization?
Why Study Ethics?
4.3: The Individual Approach to Ethics
Addressing Ethical Dilemmas
Making Ethical Decisions
Revisiting Johnson & Johnson
What to Do When the Light Turns Yellow
4.4: Identifying Ethical Issues
Bribes versus Gifts
Conflicts of Interest
Conflicts of Loyalty
Issues of Honesty and Integrity
Whistle-Blowing
Refusing to Rationalize
4.5: The Organizational Approach to Ethics
Ethical Leadership
Exercising Ethical Leadership
Tightening the Rules
Codes of Conduct
4.6: Corporate Social Responsibility
Owners
Fiduciary Responsibilities
Employees
Safety and Health
Freedom from Sexual Harassment
Equal Opportunity and Diversity
Equal Pay and the Wage Gap
Building Diverse Workforces
Wages and Benefits
Customers
Communities
Financial Contributions
Volunteerism
Supporting Social Causes
4.7: Environmentalism
Land Pollution
Air Pollution
Water Pollution
Sustainability
4.8: Stages of Corporate Responsibility
The Five Faces of Corporate Responsibility
Here’s Your Salad—How About Fries?
The Defensive Stage
The Compliant Stage
The Managerial Stage
The Strategic Stage
The Civil Stage
4.9: Cases and Problems
4.10: Business Plan Project
4.11: Nike Case
Endnotes
Chapter 5: Managing for Business Success
5.1: Noteworthy Management
5.2: What Do Managers Do?
Functions of Management
5.3: Planning
Developing a Strategic Plan
Mission Statement
Core Values
Conduct a SWOT Analysis
Set Goals and Objectives
Develop Tactical and Operational Plans
Tactical Plans
Operational Plans
Plan for Contingencies and Crises
Contingency Planning
Crisis Management
5.4: Organizing
Levels of Management: How Managers Are Organized
Top Managers
Middle Managers
First-Line Managers
Organizational Structure: How Companies Get the Job Done
Specialization
Departmentalization
Functional Organization
Divisional Organization
Product Division
Customer Division
Process Division
Geographical Division
The Organization Chart
Reporting Relationships
Lines of Authority
Chain of Command
Span of Control
Delegating Authority
Responsibility and Authority
Centralization and Decentralization
5.5: Directing
Leadership Styles
Transformational Leadership
5.6: Controlling
A Five-Step Control Process
5.7: Managerial Skills
Technical Skills
Interpersonal Skills
Conceptual Skills
Communication Skills
Time-Management Skills
Decision-Making Skills
A Six-Step Approach to Problem Solving
Applying Your Skills at Notes-4-You
5.8: Cases and Problems
5.9: Business Plan Project
5.10: Nike Case
Endnotes
Chapter 6: Recruiting, Motivating, and Keeping Quality Employees
6.1: The Grounds of a Great Work Environment
6.2: Human Resource Management
Human Resource Planning
Job Analysis
HR Supply and Demand Forecasting
Recruiting Qualified Employees
Where to Find Candidates
Internal versus External Recruiting
How to Find Candidates
The Selection Process
Application
Employment Tests
Interview
Physical Exam and Reference Checks
Final Decision
Contingent Workers
The Positives and Negatives of Temporary Work and Side Gigs
6.3: Developing Employees
New-Employee Orientation
Training and Development
Diversity in the Workplace
6.4: Motivating Employees
Hierarchy-of-Needs Theory
Needs Theory and the Workplace
Two-Factor Theory
Two-Factor Theory and the Workplace
Expectancy Theory
Expectancy Theory and the Workplace
Equity Theory
6.5: What Makes a Great Place to Work?
Job Redesign
Job Rotation
Job Enlargement
Job Enrichment
Work/Life Quality
Alternative Work Arrangements
Flextime
Compressed Workweeks
Part-Time Work
Job Sharing
Telecommuting
Family-Friendly Programs
Dependent Care
Paid Parental Leave
Caring for Yourself
Unmarried without Children
Compensation and Benefits
Wages and Salaries
Piecework and Commissions
Incentive Programs
Bonus Plans
Profit-Sharing Plans
Stock-Option Plans
Benefits
6.6: Performance Appraisal
The Basic Three-Step Process
360-Degree and Upward Feedback
Retaining Valuable Employees
Creating a Positive Work Environment
The Employee-Friendly Workplace
Recognizing Employee Contributions
Involving Employees in Decision Making
Why People Quit
Involuntary Termination
Employment at Will
6.7: Labor Unions
Union Structure
Collective Bargaining
The Negotiation Process
Mediation and Arbitration
Grievance Procedures
When Negotiations Break Down
Union Tactics
Management Tactics
The Future of Unions
6.8: Cases and Problems
6.9: Business Plan Project
6.10: Nike Case
Endnotes
Chapter 7: Product Design and Development
7.1: Riding the Crest of Innovation
7.2: What Is a Product?
Types of Product Developments
New-to-the-Market Products
Entrepreneurial Start-Ups
How to Take a Calculated Risk
7.3: Where Do Product Ideas Come From?
Purple Cow Ideas
7.4: Identifying Business Opportunities
Utility
7.5: Understand Your Industry
Evaluating Your Industry
Segmenting Your Market
Assessing Your Competition
7.6: Forecasting Demand
People in Similar Businesses
Potential Customers
Published Industry Data
7.7: Breakeven Analysis
7.8: Product Development
Product Development Is a Risky Proposition
The Product Development Process
Evaluate Opportunities and Select the Best Product Idea
Get Feedback to Refine the Product Concept
Make Sure the Product Performs and Appeals to Consumers
Design with Manufacturing in Mind
Build and Test Prototypes
Ramp Up Production and Run Market Tests
Launch the Product
7.9: Protecting Your Idea
7.10: Cases and Problems
7.11: Business Plan Project
7.12: Nike Case
Endnotes
Chapter 8: Operations Management in Manufacturing and Service Industries
8.1: The Challenge: Producing Quality Jetboards
8.2: Operations Management in Manufacturing
Operations Management in Manufacturing
Planning the Production Process
Production-Method Decisions
Make-to-Order
Mass Production
Mass Customization
Facilities Decisions
Site Selection
Capacity Planning
8.3: Facility Layouts
8.4: Managing the Production Process in a Manufacturing Company
Purchasing and Supplier Selection
E-Purchasing (or e-procurement)
Inventory Control
Just-in-Time Production
Material Requirements Planning
Work Scheduling
8.5: Graphical Tools: Gantt and PERT Charts
Gantt Charts
PERT Charts
8.6: The Technology of Goods Production
Computer-Aided Design
Computer-Aided Manufacturing
Computer-Integrated Manufacturing
Flexible Manufacturing Systems
8.7: Operations Management for Service Providers
Operations Planning
Operations Processes
Facilities
Site Selection
Size and Layout
Capacity Planning
Managing Operations
Scheduling
Inventory Control
8.8: Producing for Quality
Quality Management
Customer Satisfaction
Employee Involvement
Continuous Improvement
Statistical Process Control
Benchmarking
International Quality Standards
ISO 9000 and ISO 14000
Outsourcing
Outsourcing in the Goods-Producing Sector
Outsourcing in the Service Sector
8.9: Cases and Problems
8.10: Business Plan Project
8.11: Nike Case
Endnotes
Chapter 9: Business in a Global Environment
9.1: It’s a Small World
9.2: The Globalization of Business
Why Do Nations Trade?
Absolute and Comparative Advantage
Absolute Advantage
Comparative Advantage
How Do We Measure Trade between Nations?
Managing the National Credit Card
Balance of Payments
9.3: Opportunities in International Business
Importing and Exporting
Licensing and Franchising
Contract Manufacturing and Outsourcing
Strategic Alliances and Joint Ventures
Foreign Direct Investment and Subsidiaries
Multinational Corporations
Criticism of MNC Culture
In Defense of MNC Culture
9.4: The Global Business Environment
The Cultural Environment
Language
Time and Sociability
High- and Low-Context Cultures
Intercultural Communication
The Economic Environment
Economic Development
Currency Valuations and Exchange Rates
The Legal and Regulatory Environment
Foreign Corrupt Practices Act
9.5: Trade Controls
Tariffs
Quotas
Dumping
The Pros and Cons of Trade Controls
9.6: Reducing International Trade Barriers
Trade Agreements and Organizations
General Agreement on Tariffs and Trade
World Trade Organization
Financial Support for Troubled Economies
The International Monetary Fund
The World Bank
Criticism of the IMF and the World Bank
Trading Blocs
North American Free Trade Association
The European Union
The Euro
Other Trading Blocs
9.7: Preparing for a Career in International Business
Plan Your Undergraduate Education
Get Some Direct Experience
Interact with People from Other Cultures
9.8: Cases and Problems
9.9: Business Plan Project
9.10: Nike Case
Endnotes
Chapter 10: Marketing: Providing Value to Customers
10.1: A Robot with Attitude
10.2: What Is Marketing?
The Marketing Concept
Marketing Strategy
Selecting a Target Market
Identifying Your Market
Segmenting the Market
Demographic Segmentation
Geographic Segmentation
Behavioral Segmentation
Psychographic Segmentation
Clustering Segments
10.3: The Marketing Mix
Developing a Product
Conducting Marketing Research
Branding
Branding Strategies
Building Brand Equity
Packaging and Labeling
10.4: Pricing a Product
New Product Pricing Strategies
Skimming and Penetration Pricing
Other Pricing Strategies
Cost-Based Pricing
Demand-Based Pricing
Target Costing
Prestige Pricing
Odd-Even Pricing
10.5: Placing a Product
Distribution Channels
Selling Directly to Customers
Selling through Retailers
Selling through Wholesalers
Physical Distribution
Warehousing
Materials Handling
Automation
Just-in-Time Production
Transportation
Creating an Effective Distribution Network: The Supply Chain
Supply Chain Management
The Value Chain
The Customer Value Triad
10.6: Promoting a Product
Promotional Tools
Advertising
Personal Selling
Publicity and Public Relations
Marketing Robosapien
10.7: Interacting with Your Customers
Customer-Relationship Management
Permission versus Interruption Marketing
Social Media Marketing
PepsiCo (Mountain Dew)
Starbucks
Free Coffee on Tax Day (via Twitter’s Promoted Tweets)
Free Pastry Day (Promoted through Twitter and Facebook)
Social Media Marketing Challenges
10.8: The Product Life Cycle
Life Cycle and the Changing Marketing Mix
Introduction
Growth
Maturity
Decline
10.9: The Marketing Environment
The Political and Regulatory Environment
The Economic Environment
The Competitive Environment
The Technological Environment
The Social and Cultural Environment
Generation Gaps
Baby Boomers
Generation X
Millennials
Consumer Behavior
The Buying Process
Influences on Buying Behavior
Psychological Influences
Social Influences
10.10: Careers in Marketing
Advertising
Brand and Product Management
Marketing Research
Supply Chain and Logistics Management
Retailing
Sales
10.11: Cases and Problems
10.12: Business Plan Project
10.13: Nike Case
Endnotes
Chapter 11: Operating in a Digital Marketing and Social Networking Environment
11.1: Two Talented Technology Geniuses Merge
11.2: Product
Technology-Based Products
Digital Applications
A Piece of the Puzzle
11.3: Pricing
Pricing a Beetle
Pricing the Oculus Rift
Dynamic Pricing
Revenue Optimization System
11.4: Placement
Online Stores
Supply Chain
Delivery Options
11.5: Promotion
Advantages of Digital Ads
Internet-Based Retailers
Content Marketing
Content Marketing and Starbucks
Help Facilitate Human Connections
Connections with Customers
Pumpkin Spice Latte
Customer Feedback
Make the World a Little Better
A Year of Good
Meet Me at Starbucks
Upstanders
Why Is Starbucks So Successful at Content Marketing?
11.6: Big Data and Privacy
What Is Done with Big Data?
Privacy and Ethics
11.7: Cases and Problems
11.8: Business Plan Project
11.9: Nike Case
Endnotes
Chapter 12: The Role of Accounting in Business
12.1: Rent a Room or a House
12.2: The Role of Accounting
The Language of Business
Fields of Accounting
Management Accounting
Financial Accounting
Who Uses Financial Accounting Information?
Owners and Managers
Investors and Creditors
Government Agencies
Other Users
12.3: Understanding Financial Statements
The Function of Financial Statements
Toying with a Business Idea
The Income Statement
Did You Make Any Money?
What If You Want to Make More Money?
“What If” Number One—Four Toys Instead of Five
“What If” Number Two—Reduce Operating Costs
“What If” Number Three—Increase Sales
Breakeven Analysis
The Balance Sheet
The Accounting Equation
The Statement of Owner’s Equity
How Do Financial Statements Relate to One Another?
12.4: Accrual Accounting
What Is Accrual Accounting?
Going to School on a New Business Idea
Accrual-Basis Financial Statements
Beginning Balance Sheet
Types of Assets
Types of Liabilities
Liabilities and Owner’s Equity
Assets
Income Statement
A Few Additional Expenses
Statement of Owner’s Equity
End-of-First-Year Balance Sheet
Statement of Cash Flows
12.5: Financial Statement Analysis
The Comparative Income Statement
Vertical Percentage Analysis
Asking the Right Questions
Ratio Analysis
Profit Margin Ratios
Net Profit Margin
Management Efficiency Ratios
Management Effectiveness Ratios
Financial Condition Ratios
Current Ratio
Debt-to-Equity Ratio
What Have the Ratios Told Us?
12.6: The Profession: Ethics and Opportunities
Accountant, Audit Thyself?
Accounting “Strategy,” Ethics, and the Law
Who Can You Trust?
Are You Ethical?
Sarbanes-Oxley Act (SOX)
The Profession’s Code of Ethics
Careers in Accounting
Job Descriptions
The Job and Its Prospects
The Job Market Today
12.7: Cases and Problems
12.8: Business Plan Project
12.9: Nike Case
Endnotes
Chapter 13: Managing Financial Resources
13.1: How to Keep from Going Under
13.2: The Functions of Money
Medium of Exchange
Measure of Value
Store of Value
The Money Supply
M-1 and M-2
What, Exactly, Is “Plastic Money”?
13.3: Financial Institutions
Depository and Nondepository Institutions
Commercial Banks
Savings Banks
Credit Unions
Finance Companies
Insurance Companies
Brokerage Firms
Financial Services
Bank Regulation
Crisis in the Financial Industry (and the Economy)
How Banks Expand the Money Supply
The Money Multiplier
13.4: The Federal Reserve System
The Tools of the Fed
Reserve Requirements
The Discount Rate
Open Market Operations
The Federal Funds Rate
The Banker’s Bank and the Government’s Banker
13.5: The Role of the Financial Manager
Financing a New Company
Developing a Financial Plan
Estimating Sales
Getting the Money
Personal Assets
Loans from Family and Friends
Bank Loans
Maturity
Security
Interest
Making the Financing Decision
Crowdfunding
Equity Crowdfunding
Rewards-Based Funding
Financing the Business During the Growth Stage
Managing Cash
Managing Accounts Receivable
Managing Accounts Payable
Budgeting
Seeking Out Private Investors
Angels and Venture Capitalists
Going Public
13.6: Understanding Securities Markets
Primary and Secondary Markets and Stock Exchanges
Organized Exchanges
OTC Markets
Regulating Securities Markets: The SEC
Measuring Market Performance: Market Indexes
The Dow
The NASDAQ Composite and the S&P 500
How to Read a Stock Listing
13.7: Financing the Going Concern
Stock
The Risk/Reward Trade-Off
Common Stock
Preferred Stock
Cumulative and Convertible Preferred Stock
Bonds
Treasuries and Munis
Choosing Your Financing Method
13.8: Careers in Finance
Positions in Commercial Banking
Positions in Corporate Finance
Positions in the Investment Industry
Graduate Education and Certification
13.9: Cases and Problems
13.10: Business Plan Project
13.11: Nike Case
Endnotes
Chapter 14: Teamwork and Communications
14.1: The Team with the RAZR’S Edge
14.2: The Team and the Organization
What Is a Team? How Does Teamwork Work?
Teams versus Groups
Some Key Characteristics of Teams
Why Organizations Build Teams
The Effect of Teams on Performance
Types of Teams
Manager-Led Teams
Self-Managing Teams
Cross-Functional Teams
Virtual Teams
14.3: Why Teamwork Works
Factors in Effective Teamwork
Group Cohesiveness
What Makes a Team Cohesive?
Groupthink
Why Teams Fail
Motivation and Frustration
14.4: The Team and Its Members
“Life Is All about Group Work”
Will You Make a Good Team Member?
What Skills Does the Team Need?
What Roles Do Team Members Play?
Task-Facilitating Roles
Relationship-Building Roles
Blocking Roles
Class Team Projects
What Does It Take to Lead a Team?
Influence Team Members and Gain their Trust
14.5: The Business of Communication
Communication by Design
What Is Communication?
Your Ticket In (or Out)
Why Are Communication Skills Important?
What Skills Are Important?
14.6: Communication Channels
What Is Organizational Communication?
Communication Flows
Advantages of Communication Flows
Disadvantages of Communication Flows
Channels of Communication
The Formal Communication Network
The Informal Communication Network
Problems with the Flow of Information through Informal Channels
What to Do about Informal Information Flows
Overcoming Barriers to Communication
What Are Barriers to Communication?
Two Types of Barriers
Cultural Barriers
Functional Barriers
14.7: Forms of Communication
How to Write a Formal Business E-Mail
Tips for Writing Business E-Mails
How to Write an Effective Memo
Planning, Preparing, Practicing, and Presenting
Plan
Prepare
Practice
Present
Visual Aids
Nonverbal Communication
14.8: Cases and Problems
14.9: Business Plan Project
Endnotes
Chapter 15: Personal Finances
15.1: Where Does Your Money Go?
Building a Good Credit Rating
Understand the Cost of Borrowing
A Few More Words about Debt
Why You Owe It to Yourself to Manage Your Debts
15.2: Financial Planning
The Financial Planning Life Cycle
Choosing a Career
Financing a College Education
Find a Great Job
Getting a Job Offer
Evaluating Job Offers
15.3: Time Is Money
Compound Interest
Time Value of Money
15.4: The Financial Planning Process
Step 1: Evaluating Your Current Financial Situation
Preparing Your Net-Worth Statement
Assets
Liabilities
Preparing Your Cash-Flow Statement
Step 2: Set Short-Term, Intermediate-Term, and Long-Term Financial Goals
Step 3: Develop a Budget and Use It to Evaluate Financial Performance
Figuring the Variance
Setting Mature Goals
Levels of Mature Goals
Present and Future Consumption Goals
A Few Words about Saving
Paying Yourself First
15.5: A House Is Not a Piggy Bank: A Few Lessons from the Subprime Crisis
Disposing of Savings
Subprime Rates and Adjustable Rate Mortgages
The Meltdown
Subprime Directives: A Few Lessons from the Subprime Crisis
15.6: Cases and Problems
Endnotes
Chapter 16: Managing Information and Technology
16.1: A Winning Hand for Caesars
16.2: Data Versus Information
Information Systems
Differences in Information Needs
The Need to Share Information
Enterprise Systems
What If You Don’t Have ERP?
What If You Do Have ERP?
16.3: Managing Data
Data and Databases
Warehousing and Mining Data
Data Mining
Data Mining and Customer Behavior
16.4: Types of Information Systems
Operations Support Systems
Transaction Processing Systems
Process Control Systems
Design and Production Systems
Management Support Systems
Management Information Systems
Decision Support Systems
Executive Information Systems
Artificial Intelligence
Expert Systems
Face-Recognition Technology
16.5: Computer Networks and Cloud Computing
Networks
Cloud Computing
Business Applications
The As-A-Service Group
Advantages and Disadvantages of Cloud Computing
Advantages
Disadvantages
Go or No Go?
16.6: Data Communications Networks
The Internet and the World Wide Web
The Technology of the Web
Intranets and Extranets
E-Commerce
Why Business Uses the Internet
The Virtual Company
16.7: Security Issues in Electronic Communication
Data Security
Malicious Programs
Viruses, Worms, and Trojan Horses
Spoofing
Revenue Theft
Denial of Service
Piracy
Firewalls
Risks to Customers
Credit Card Theft
Password Theft
Invasion of Privacy
How Do “Cookies” Work?
Shoring Up Security and Building Trust
Encryption
Certificate Authorities
16.8: Careers in Information Management
16.9: Cases and Problems
Endnotes
Chapter 17: The Legal and Regulatory Environment of Business
17.1: Whatever Happened to…George McGovern?
17.2: Law and the Legal System
A System of Rules and Principles
Flexibility
Fairness
Functions of Law
17.3: Criminal Versus Civil Law
Criminal Law
Civil Law
Tort Law
Intentional Torts
17.4: Negligence Torts
Elements of a Negligence Claim
Negligence and Employer Liability
The Law of Contracts
Employment Contracts
Respondeat Superior
Scope of Employment
17.5: Product Liability
Pursuing a Claim of Product Liability
Grounds of Negligence
Grounds of Strict Liability
Strict Liability in the Distribution Chain
Grounds of Breach of Warranty
Types of Warranties
Express Warranties
Implied Warranties
Product Liability and Agency Law
Seeking Damages
The Goals of Tort Law
Compensatory Damages
Punitive Damages
The Goals of Contract Law
17.6: Some Principles of Public Law
Why Cigarette Littering Is against the Law
Statutory Responses to Littering
Why Cigarettes Cost So Much
Excises and Externalities
Government and the Economic Environment of Business
Government Intervention in the Marketplace
Market Failure: Theory versus Reality
Law and Economic Decision Making
Efficiency and the Law
Contracting and the Law
Ethics and the Law
Why Businesses Ban Smoking in the Workplace
Federal Statutory Law: OSHAct
Federal Administrative Law: OSHA
Administrative Rulemaking: OSHA’s General Duty Clause
Administrative Law and Judicial Review
Case Law
Beyond OSHA: Public Law, Public Policy, and Environmental Tobacco Smoke
Law and the “Public Interest”
17.7: Cases and Problems
Endnotes
Chapter 18: Appendix: Introducing Your Business Plan Project
18.1: Choices and Tasks
18.2: Standard Business Plan Format: Instructions
Section Descriptions
Chapter 19: Appendix: Estimating Sales
19.1: Approaches To Estimating Sales
Calculating Percentage of the Total U.S. Market
Calculating Percentage of a Geographical Market
Using Competitors’ Financial Reports
Identifying Competitors and Finding Income Statements
Using Competitors’ Financial Reports
Backing Into Your Sales Figure
Business Plan Project
A Few Words About First-Year Sales
Chapter 20: Appendix: Preparing Financial Reports with the Excel Template
20.1: How To Use the Template
Working Your Way through the Template
20.2: Completing Each Section
Business Type and Name
Sales Plan
HR Plan
Financial Assumptions
20.3: Review Your Income Statements
Income (Loss) Ranges
20.4: Preparing Your Financial Plan Group Report
Cash Requirements
The Final Tally: Total Cash Requirements
Cash Sources
Making Sense of Financial Reports
The Teamwork Touchstone
Endnotes
Index