Essentials of Strategic Management, 4th Edition Test Bank – John Gamble
Product details:
- ISBN-10 : 0078112893
- ISBN-13 : 978-0078112898
- Author: John E. Gamble
Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
Table contents:
PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
Section A: Introduction and Overview
1. Strategy, Business Models, and Competitive Advantage
2. Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
3. Evaluating a Company’s External Environment
4. Evaluating a Company’s Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
5. The Five Generic Competitive Strategies
6. Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations
7. Strategies for Competing in International Markets
8. Corporate Strategy: Diversification and the Multi-business Company
9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
10. Superior Strategy – Another Path to Competitive Advantage
Appendix Key Financial Ratios: How to Calculate Them and What They Mean
PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY
Case 1 Fixer Upper
Case 2 Lola’s Market
Case 3 Under Armour
Case 4 iRobot
Case 5 Twitter
Case 6 Netflix
Case 7 Mattel Incorporated
Case 8 Tesla
Case 9 The Walt Disney Company
Case 10 Robin Hood
Case 11 Starbucks
Case 12 Profiting from Pain
People also search:
strategic management 4th edition
|
essentials of strategic management the quest for competitive advantage Related products
|
