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BUSN Introduction to Business Canadian 3rd Edition Kelly Test Bank

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Product details:

  • ISBN-10 ‏ : ‎ 0176570349
  • ISBN-13 ‏ : ‎ 978-0176570347
  • Author: Kelly/Mackenzie/Snow

Created through a “student-tested, faculty-approved” review process, BUSN’s third Canadian edition is designed to keep all students motivated and excited about today’s business environment. The third Canadian edition paired with MindTap provides students with multiple opportunities not only to study but to apply their learning, connect with the content in a meaningful way, and benefit from a true hybrid learning environment. Key contemporary business topics such as business communication, the global marketplace, and technology’s role in the modern business world are presented in an engaging and accessible layout to accommodate the diverse lifestyles of today’s learners and ensure students can easily navigate the content as they learn.

Table Of Contents:

  1. 1 Business Now: Change Is the Only Constant
  2. 2 Business Ethics and Social Responsibility: Doing Well by Doing Good
  3. 3 Economics: The Framework for Business
  4. 4 The World Marketplace: Business Without Borders
  5. 5 Business Formation: Choosing the Form That Fits
  6. 6 Small Business and Entrepreneurship: Economic Rocket Fuel
  7. 7 Accounting: Decision Making by the Numbers
  8. 8 Finance: Acquiring and Using Funds to Maximize Value
  9. 9 Financial Markets: Allocating Financial Resources
  10. 10 Marketing: Building Profitable Customer Connections
  11. 11 Product and Promotion: Creating and Communicating Value
  12. 12 Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
  13. 13 Management, Motivation, and Leadership: Bringing Business to Life
  14. 14 Human Resource Management: Building a Top-Quality Workforce
  15. 15 Managing Information and Technology: Finding New Ways to Learn and Link
  16. 16 Operations Management: Putting It All Together
  17. Appendix 1: Labour Unions and Collective Bargaining
  18. Appendix 2: Business Law
  19. Appendix 3: Personal Finance
  20. Endnotes
  21. Index
  22. Chapter in Review 1

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