Instant download Business Research Methods Cooper 12th Edition Solutions Manual pdf docx epub after payment.
Product details:
- ISBN-10 : 0073521507
- ISBN-13 : 978-0073521503
- Author:
The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students’ grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.
Table Of Contents:
Part 1: Essentials of Research
1. The Nature of Business and Management Research
2. The Research Process and Proposal
3. Literature Review
4. Ethics in Business Research
Part 2: Research Methods
5. Quantitative and Qualitative Research
6. Sampling Strategies
7. Primary Data Collection with Surveys
8. Primary Data Collection: Qualitative Data
9. Secondary Data and Archival Sources
10. Content Analysis and Other Qualitative Approaches
11. Case Studies
12. Experimentation
Part 3: Research Instruments
13. Fieldwork: Questionnaires and Responses
14. Measurement and Scales
15. Writing and Presenting Research Outcomes
Part 4: Statistical Background (ONLINE)
16. Data Preparation and Description
17. Exploring, Displaying and Examining Data
18. Hypothesis Testing
19. Measures of Association
20. Multivariate Analysis: An Overview
21. Qualitative Data Analysis: An Overview
Appendices
Cases
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