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Concepts in Strategic Management and Business Policy Wheelen 14th Edition Test Bank

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Product details:

  • ISBN-10 ‏ : ‎ 0133126145
  • ISBN-13 ‏ : ‎ 978-0133126143
  • Author: Thomas L. Wheelen; , J. David Hunger

Wheelen and Hunger’s class-tested approach to teaching Strategy is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability. This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. 

Table of contents:

Part 1: The Tools of Strategic Analysis
1. What Is Strategy and the Strategic Management Process?

 

2. Evaluating a Firm’s External Environment

3. Evaluating a Firm’s Internal Capabilities

Part 2: Business-Level Strategies
4. Cost Leadership

5. Product Differentiation

Part 3: Corporate Strategies 
6. Vertical Integration

7. Corporate Diversification

8. Organizing to Implement Corporate Diversification

9. Strategic Alliances

10. Mergers and Acquisitions

11. International Strategies

Appendix: Analyzing Cases and Preparing for Class Discussions
Glossary
Company Index
Name Index

Subject Index

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