Instant download Global Marketing Management 6th Edition Kotabe Test Bank pdf docx epub after payment.
Product details:
- ISBN-10 : 1118466489
- ISBN-13 : 978-1118466483
- Author: Masaaki (Mike) Kotabe; Kristiaan Helsen
Get the Global Edge in Marketing “The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues. . well-thought out and structured analysis of several important concepts. A comprehensive set of tools are presented so that students can analyze and understand the global marketplace. The examples are application oriented and focus on interesting business practices. Country coverage is extensive. The global perspectives inserts are a major strength of the book. It provides unique and novel insights on the strategies of multinational corporations in a wide range of situations and countries.” – D. Maheswaran, New York University “This text definitely portrays modern teaching concepts in global marketing – much more holistic examination of the marketing function.” – Hildy Teegen, The George Washington University “It is truly global, comprehensive, and cross-functional. Extensive coverage of sourcing strategy, GATT/WTO/FTAs, and culture’s role across all elements add new dimensions. The increased coverage of segmentation has long been overdue in this field and is well-handled in this text. The work is current, up-to-date, and portrays modern teaching concepts in global marketing. Many of the examples are unique to this text and serve as refreshing changes from the tired war stories that often appear again and again elsewhere.” – Scott Swan, The College of William & Mary “The authors’ tone and style shall appeal to our students. They write in a clear and comprehensive style. . The authors have researched well and presented appropriate and interesting examples to illustrate the text.
Table of contents:
1: Globalization Imperative
WHY GLOBAL MARKETING IS IMPERATIVE
GLOBALIZATION OF MARKETS: CONVERGENCE AND DIVERGENCE
EVOLUTION OF GLOBAL MARKETING
SUMMARY
KEY TERMS
REVIEW QUESTIONS
DISCUSSION QUESTIONS
FURTHER READING
APPENDIX: THEORIES OF INTERNATIONAL TRADE AND THE MULTINATIONAL ENTERPRISE
SUMMARY
KEY TERMS
2: Economic Environment
INTERTWINED WORLD ECONOMY
COUNTRY COMPETITIVENESS
EMERGING ECONOMIES
EVOLUTION OF COOPERATIVE GLOBAL TRADE AGREEMENTS
INFORMATION TECHNOLOGY AND THE CHANGING NATURE OF COMPETITION
REGIONAL ECONOMIC ARRANGEMENTS
MULTINATIONAL CORPORATIONS
SUMMARY
KEY TERMS
REVIEW QUESTIONS
DISCUSSION QUESTIONS
FURTHER READING
3: Financial Environment
HISTORICAL ROLE OF THE U.S. DOLLAR
DEVELOPMENT OF TODAY’S INTERNATIONAL MONETARY SYSTEM
FOREIGN EXCHANGE AND FOREIGN EXCHANGE RATES
BALANCE OF PAYMENTS
ECONOMIC AND FINANCIAL TURMOIL AROUND THE WORLD
MARKETING IN THE EURO AREA
SUMMARY
KEY TERMS
REVIEW QUESTIONS
DISCUSSION QUESTIONS
FURTHER READING
4: Global Cultural Environment and Buying Behavior
MEANING OF CULTURE
ELEMENTS OF CULTURE
CROSS-CULTURAL COMPARISONS
ADAPTING TO CULTURES
CULTURE AND THE MARKETING MIX
SUMMARY
KEY TERMS
REVIEW QUESTIONS
DISCUSSION QUESTIONS
FURTHER READING
5: Political and Legal Environment
POLITICAL ENVIRONMENT—INDIVIDUAL GOVERNMENTS
POLITICAL ENVIRONMENT—SOCIAL PRESSURES AND POLITICAL RISK
TERRORISM AND THE WORLD ECONOMY
INTERNATIONAL AGREEMENTS
INTERNATIONAL LAW AND LOCAL LEGAL ENVIRONMENT
ISSUES TRANSCENDING NATIONAL BOUNDARIES
SUMMARY
KEY TERMS
REVIEW QUESTIONS
DISCUSSION QUESTIONS
FURTHER READING
6: Global Marketing Research
RESEARCH PROBLEM FORMULATION
SECONDARY GLOBAL MARKETING RESEARCH
PRIMARY GLOBAL MARKETING RESEARCH
LEVERAGING THE INTERNET FOR GLOBAL MARKET RESEARCH STUDIES
MARKET SIZE ASSESSMENT
NEW MARKET INFORMATION TECHNOLOGIES
MANAGING GLOBAL MARKETING RESEARCH
SUMMARY
KEY TERMS
REVIEW QUESTIONS
DISCUSSION QUESTIONS
FURTHER READING
7: Global Segmentation and Positioning
REASONS FOR INTERNATIONAL MARKET SEGMENTATION
INTERNATIONAL MARKET SEGMENTATION APPROACHES
SEGMENTATION SCENARIOS
BASES FOR INTERNATIONAL MARKET SEGMENTATION
INTERNATIONAL POSITIONING STRATEGIES
GLOBAL, FOREIGN, AND LOCAL CONSUMER CULTURE POSITIONING
SUMMARY
KEY TERMS
REVIEW QUESTIONS
DISCUSSION QUESTIONS
FURTHER READING
APPENDIX
8: Global Marketing Strategies
INFORMATION TECHNOLOGY AND GLOBAL COMPETITION
GLOBAL STRATEGY
GLOBAL MARKETING STRATEGY
R&D, OPERATIONS, AND MARKETING INTERFACES
REGIONALIZATION OF GLOBAL MARKETING STRATEGY
COMPETITIVE ANALYSIS
SUMMARY
KEY TERMS
REVIEW QUESTIONS
DISCUSSION QUESTIONS
FURTHER READING
9: Global Market Entry Strategies
COUNTRY SELECTION
SCALE OF ENTRY
CHOOSING THE MODE OF ENTRY
EXPORTING
LICENSING
FRANCHISING
EXPANDING THROUGH JOINT VENTURES AND ALLIANCES
WHOLLY OWNED SUBSIDIARIES
DYNAMICS OF ENTRY STRATEGIES
TIMING OF ENTRY
EXIT STRATEGIES
SUMMARY
KEY TERMS
REVIEW QUESTIONS
DISCUSSION QUESTIONS
FURTHER READING
APPENDIX A
APPENDIX B
10: Global Product Policy Decisions I: Developing New Products for Global Markets
STANDARDIZATION VERSUS CUSTOMIZATION
MULTINATIONAL DIFFUSION
DEVELOPING NEW PRODUCTS IN THE GLOBAL MARKETPLACE
TRULY GLOBAL PRODUCT DEVELOPMENT
SUMMARY
KEY TERMS
REVIEW QUESTIONS
DISCUSSION QUESTIONS
FURTHER READING
APPENDIX: USING CONJOINT ANALYSIS FOR CONCEPT TESTING IN GLOBAL NEW PRODUCT DEVELOPMENT
11: Global Product Policy Decisions II: Marketing Products and Services
GLOBAL BRANDING STRATEGIES
MANAGEMENT OF MULTINATIONAL PRODUCT LINES
PRODUCT PIRACY
COUNTRY-OF-ORIGIN (COO) EFFECTS
GLOBAL MARKETING OF SERVICES
SUMMARY
KEY TERMS
REVIEW QUESTIONS
DISCUSSION QUESTIONS
FURTHER READING
12: Global Pricing
DRIVERS OF FOREIGN MARKET PRICING
MANAGING PRICE ESCALATION
PRICING IN INFLATIONARY ENVIRONMENTS
GLOBAL PRICING AND CURRENCY FLUCTUATIONS
TRANSFER PRICING
GLOBAL PRICING AND ANTIDUMPING REGULATION
PRICE COORDINATION
SUMMARY
KEY TERMS
REVIEW QUESTIONS
DISCUSSION QUESTIONS
FURTHER READING
13: Global Communication Strategies
GLOBAL ADVERTISING AND CULTURE
SETTING THE GLOBAL ADVERTISING BUDGET
CREATIVE STRATEGY
GLOBAL MEDIA DECISIONS
ADVERTISING REGULATIONS
CHOOSING AN ADVERTISING AGENCY
OTHER COMMUNICATION PLATFORMS
GLOBALLY INTEGRATED MARKETING COMMUNICATIONS (GIMC)
SUMMARY
KEY TERMS
REVIEW QUESTIONS
DISCUSSION QUESTIONS
FURTHER READING
14: Sales Management
MARKET ENTRY OPTIONS AND SALESFORCE STRATEGY
CULTURAL CONSIDERATIONS
IMPACT OF CULTURE ON SALES MANAGEMENT AND PERSONAL SELLING PROCESS
CROSS-CULTURAL NEGOTIATIONS
EXPATRIATES
SUMMARY
KEY TERMS
REVIEW QUESTIONS
DISCUSSION QUESTIONS
FURTHER READING
15: Global Logistics and Distribution
DEFINITION OF GLOBAL LOGISTICS
MANAGING PHYSICAL DISTRIBUTION
MANAGING SOURCING STRATEGY
FREE TRADE ZONES
INTERNATIONAL DISTRIBUTION CHANNEL
INTERNATIONAL RETAILING
SUMMARY
KEY TERMS
REVIEW QUESTIONS
DISCUSSION QUESTIONS
FURTHER READING
APPENDIX: MAQUILADORA OPERATION
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