Marketing 2nd Edition Hunt Test Bank
Product details:
- ISBN-10 : 1259598993
- ISBN-13 : 978-1259598999
- Author: Dr. C. Shane Hunt
Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know “Why does this course matter to me?” but also because everyone is a marketer.
Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing:
• Acareer focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand.
•Integration of key topicsthat are part of the daily fabric of marketing―globalization, social media, ethics, and marketing analytics.
• Seamlessly integratedresults-driven technology.
Table contents:
Part 1: Marketing In The Twenty-First Century
Chapter 1: Why Marketing Matters to You
Chapter 2: Strategic Planning
Chapter 3: The Global Environment
Part 2: Understanding Your Customer
Chapter 4: Consumer Behavior
Chapter 5: Marketing Research
Chapter 6: Product Development
Chapter 7: Segmentation, Targeting, and Positioning
Part 3: Reaching Your Customer
Chapter 8: Promotional Strategies
Chapter 9: Supply Chain and Logistics Management
Chapter 10: Pricing
Chapter 11: Retailing
Chapter 12: Personal Selling
Chapter 13: Digital & Social Media Marketing
Part 4: Responding To Your Customer
Chapter 14: Customer Relationship Management
Chapter 15: Branding
Chapter 16: Social Responsibility and Sustainability
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