Instant download Marketing Canadian 10th Edition Crane Test Bank pdf docx epub after payment.
Product details:
- ISBN-10 : 1259268802
- ISBN-13 : 978-1259268809
- Author: Frederick G. Crane; Roger A. Kerin
The Tenth Canadian Edition of Marketing provides students with a solid foundation of marketing principles that they need to become successful marketers in today’s competitive business world. Written in an engaging, student friendly style with a strong pedagogical framework, Crane Marketing has been updated to reflect cutting edge topics, and exciting examples of marketing in Canada and around the world.
Table of Contents:
1. What is Marketing
2. Marketing Strategy
3. The Marketing Environment
4. Customer Behavior
5. Research in Marketing
6. Segmentation, Targeting, and Positioning
7. Applying the Marketing Mix
8. Products, Brands, and Customer Needs
9. Place Decisions and Customer Convenience
10. Managing Price and Customer Cost Perceptions
11. Promoting to Communicate with Customers
12. Encouraging Participation to Connect with Customers
13. Measuring Marketing Effectiveness Through Metrics
14. Developing an Integrated Marketing Mix
15. Finalizing a Marketing Plan
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