Instant download MKTG 9th Edition Lamb Test Bank pdf docx epub after payment.
Product details:
- ISBN-10 : 1285860144
- ISBN-13 : 978-1285860145
- Author:
Created by the continuous feedback of a “student-tested, faculty-approved” process, MKTG 9 (Print + Online) maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution. MKTG 9 offers full coverage of a course concepts through unique resources and features that reflect the natural study habits of students, accompanied by straightforward assignment options for instructors.
Table Of Contents:
PART 1 THE STRATEGIC MARKETING PROCESS
Chapter 1 Marketing: Creating superior customer value
Chapter 2 Marketing: Delivering and capturing value
Chapter 3 Strategic planning and marketing
Chapter 4 Marketing strategies for competitive advantage
PART 2 UNDERSTANDING THE MARKET
Chapter 5 The global marketing environment
Chapter 6 Information management and marketing research
Chapter 7 Consumer behaviour
Chapter 8 Business-to-business behaviour
PART 3 IMPLEMENTING A CUSTOMER-DRIVEN STRATEGY
Chapter 9 Market segmentation, targeting and positioning
Chapter 10 Products and services marketing
Chapter 11 New products
Chapter 12 Pricing for value
Chapter 13 Marketing channels and logistics networks
Chapter 14 Retailing and wholesaling
Chapter 15 Advertising and public relations
Chapter 16 Sales promotion and selling
Chapter 17 Direct and online marketing
PART 4 EXTENDING MARKETING
Chapter 18 Tapping into markets across the globe
Chapter 19 Responsible marketing
Appendix 1 The marketing plan
Appendix 2 Marketing by the numbers
Answers to self-check questions
Glossary
Index
People also search:
MKTG 9th Edition
marketing research 9th edition pdf
marketing research 9th edition
marketing research
marketing research answer key
