Principles of Marketing Version 3 0 3rd Tanner Solution Manual
Product details:
- ISBN-10 : 1453374493
- ISBN-13 : 978-1453374498
- Author: Tanner
If purchased from FlatWorld, the publisher, this version includes Online Access, Homework and a Print copy via a redeemable code shipped with the print book. Principles of Marketing is an up-to-date overview into what is going on in the field of marketing today. This textbook covers topics such as: Content marketing, social media best practices, and crowdfunding and crowdsourcing. This is a resource to show students how to actually use these techniques and market.
Table contents:
Chapter 1: What Is Marketing?
- 1.1 Defining Marketing
