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Research Methods For Business A Skill Building Approach 7th Edition Sekaran Test Bank

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Product Details:

  • ISBN-10 ‏ : ‎ 1119165555
  • ISBN-13 ‏ : ‎ 978-1119165552
  • Author:   Uma Sekaran (Author), Roger Bougie (Author)

Common challenges faced by lecturers teaching this course include helping students learn to apply the theory to practice as they proceed with research; and student engagement in what can be a very dry course.  Challenges faced by students include understanding research methodology, and quantitative research methods in particular.

The new 7th edition of this title considers these challenges and has evolved to offer a blended learning approach.  The goal of this blended approach is to synthesize different teaching and learning approaches into an integrated mix that lecturers can tailor to their own specific needs.  An innovative approach combines the face-to-face classroom methods of the instructor with computer-based activities, assignments, and assessments enable students to study what they want, when they want, at their own pace, anywhere they have access to the internet.  Students will be led through the entire process of research and thus provide them with the knowledge and skills they need to successfully embark on a research project.

The seventh edition is organized into 5 main themes:  Introduction, Defining and Refining the Problem, Theory, Information, and Writing and Presenting the Research Report.

 

Table of Content:

  1. CHAPTER 1: INTRODUCTION TO RESEARCH
  2. INTRODUCTION
  3. TYPES OF BUSINESS RESEARCH: APPLIED AND BASIC
  4. MANAGERS AND RESEARCH
  5. INTERNAL VERSUS EXTERNAL CONSULTANTS/RESEARCHERS
  6. KNOWLEDGE ABOUT RESEARCH AND MANAGERIAL EFFECTIVENESS
  7. ETHICS AND BUSINESS RESEARCH
  8. SUMMARY
  9. DISCUSSION QUESTIONS
  10. CASE QUESTIONS
  11. CHAPTER 2: THE SCIENTIFIC APPROACH AND ALTERNATIVE APPROACHES TO INVESTIGATION
  12. INTRODUCTION
  13. THE HALLMARKS OF SCIENTIFIC RESEARCH
  14. THE HYPOTHETICO-DEDUCTIVE METHOD
  15. ALTERNATIVE APPROACHES TO RESEARCH
  16. SUMMARY
  17. DISCUSSION QUESTIONS
  18. CHAPTER 3: DEFINING AND REFINING THE PROBLEM
  19. INTRODUCTION
  20. THE BROAD PROBLEM AREA
  21. PRELIMINARY RESEARCH
  22. DEFINING THE PROBLEM STATEMENT
  23. THE RESEARCH PROPOSAL
  24. MANAGERIAL IMPLICATIONS
  25. ETHICAL ISSUES IN THE PRELIMINARY STAGES OF INVESTIGATION
  26. SUMMARY
  27. DISCUSSION QUESTIONS
  28. CHAPTER 4: THE CRITICAL LITERATURE REVIEW
  29. INTRODUCTION
  30. HOW TO APPROACH THE LITERATURE REVIEW
  31. ETHICAL ISSUES
  32. SUMMARY
  33. DISCUSSION QUESTIONS
  34. PRACTICE PROJECT
  35. APPENDIX
  36. SOME ONLINE RESOURCES USEFUL FOR BUSINESS RESEARCH
  37. BIBLIOGRAPHICAL DATABASES
  38. APA FORMAT FOR REFERENCING RELEVANT ARTICLES
  39. REFERENCING AND QUOTATION IN THE LITERATURE REVIEW SECTION
  40. CHAPTER 5: THEORETICAL FRAMEWORK AND HYPOTHESIS DEVELOPMENT
  41. INTRODUCTION
  42. THE NEED FOR A THEORETICAL FRAMEWORK
  43. VARIABLES
  44. HOW THEORY IS GENERATED
  45. HYPOTHESIS DEVELOPMENT
  46. MANAGERIAL IMPLICATIONS
  47. SUMMARY
  48. DISCUSSION QUESTIONS
  49. PRACTICE PROJECT
  50. CHAPTER 6: ELEMENTS OF RESEARCH DESIGN
  51. INTRODUCTION
  52. THE RESEARCH DESIGN
  53. ELEMENTS OF RESEARCH DESIGN
  54. MIXED METHODS
  55. TRADE-OFFS AND COMPROMISES
  56. MANAGERIAL IMPLICATIONS
  57. SUMMARY
  58. DISCUSSION QUESTIONS
  59. CHAPTER 7: INTERVIEWS
  60. INTRODUCTION
  61. PRIMARY DATA COLLECTION METHODS
  62. INTERVIEWS
  63. ADVANTAGES AND DISADVANTAGES OF INTERVIEWS
  64. SUMMARY
  65. DISCUSSION QUESTIONS
  66. CHAPTER 8: DATA COLLECTION METHODS: OBSERVATION
  67. INTRODUCTION
  68. DEFINITION AND PURPOSE OF OBSERVATION
  69. FOUR KEY DIMENSIONS THAT CHARACTERIZE THE TYPE OF OBSERVATION
  70. TWO IMPORTANT APPROACHES TO OBSERVATION
  71. ADVANTAGES AND DISADVANTAGES OF OBSERVATION
  72. SUMMARY
  73. DISCUSSION QUESTIONS
  74. CHAPTER 9: ADMINISTERING QUESTIONNAIRES
  75. INTRODUCTION
  76. TYPES OF QUESTIONNAIRES
  77. GUIDELINES FOR QUESTIONNAIRE DESIGN
  78. INTERNATIONAL DIMENSIONS OF SURVEYS
  79. REVIEW OF THE ADVANTAGES AND DISADVANTAGES OF DIFFERENT DATA COLLECTION METHODS AND WHEN TO USE EACH
  80. MULTIMETHODS OF DATA COLLECTION
  81. MANAGERIAL IMPLICATIONS
  82. ETHICS IN DATA COLLECTION
  83. SUMMARY
  84. DISCUSSION QUESTIONS
  85. CHAPTER 10: EXPERIMENTAL DESIGNS
  86. INTRODUCTION
  87. THE LAB EXPERIMENT
  88. THE FIELD EXPERIMENT
  89. EXTERNAL AND INTERNAL VALIDITY IN EXPERIMENTS
  90. TYPES OF EXPERIMENTAL DESIGN AND VALIDITY
  91. SIMULATION
  92. ETHICAL ISSUES IN EXPERIMENTAL DESIGN RESEARCH
  93. MANAGERIAL IMPLICATIONS
  94. SUMMARY
  95. DISCUSSION QUESTIONS
  96. APPENDIX
  97. FURTHER EXPERIMENTAL DESIGNS
  98. CHAPTER 11: MEASUREMENT OF VARIABLES: OPERATIONAL DEFINITION
  99. INTRODUCTION
  100. HOW VARIABLES ARE MEASURED
  101. OPERATIONAL DEFINITION (OPERATIONALIZATION)
  102. INTERNATIONAL DIMENSIONS OF OPERATIONALIZATION
  103. SUMMARY
  104. DISCUSSION QUESTIONS
  105. CHAPTER 12: MEASUREMENT: SCALING, RELIABILITY AND VALIDITY
  106. INTRODUCTION
  107. FOUR TYPES OF SCALES
  108. RATING SCALES
  109. RANKING SCALES
  110. INTERNATIONAL DIMENSIONS OF SCALING
  111. GOODNESS OF MEASURES
  112. REFLECTIVE VERSUS FORMATIVE MEASUREMENT SCALES
  113. SUMMARY
  114. DISCUSSION QUESTIONS
  115. APPENDIX
  116. EXAMPLES OF SOME MEASURES
  117. CHAPTER 13: SAMPLING
  118. INTRODUCTION
  119. POPULATION, ELEMENT, SAMPLE, SAMPLING UNIT, AND SUBJECT
  120. SAMPLE DATA AND POPULATION VALUES
  121. THE SAMPLING PROCESS
  122. PROBABILITY SAMPLING
  123. NONPROBABILITY SAMPLING
  124. INTERMEZZO: EXAMPLES OF WHEN CERTAIN SAMPLING DESIGNS WOULD BE APPROPRIATE
  125. ISSUES OF PRECISION AND CONFIDENCE IN DETERMINING SAMPLE SIZE
  126. SAMPLE DATA AND HYPOTHESIS TESTING
  127. THE SAMPLE SIZE
  128. SAMPLING AS RELATED TO QUALITATIVE STUDIES
  129. MANAGERIAL IMPLICATIONS
  130. SUMMARY
  131. DISCUSSION QUESTIONS
  132. CHAPTER 14: QUANTITATIVE DATA ANALYSIS
  133. INTRODUCTION
  134. GETTING THE DATA READY FOR ANALYSIS
  135. GETTING A FEEL FOR THE DATA
  136. EXCELSIOR ENTERPRISES: DESCRIPTIVE STATISTICS PART 1
  137. TESTING THE GOODNESS OF MEASURES
  138. EXCELSIOR ENTERPRISES: DESCRIPTIVE STATISTICS PART 2
  139. SUMMARY
  140. DISCUSSION QUESTIONS
  141. CHAPTER 15: QUANTITATIVE DATA ANALYSIS: HYPOTHESIS TESTING
  142. INTRODUCTION
  143. TYPE I ERRORS, TYPE II ERRORS, AND STATISTICAL POWER
  144. CHOOSING THE APPROPRIATE STATISTICAL TECHNIQUE
  145. EXCELSIOR ENTERPRISES: HYPOTHESIS TESTING
  146. DATA WAREHOUSING, DATA MINING, AND OPERATIONS RESEARCH
  147. SOME SOFTWARE PACKAGES USEFUL FOR DATA ANALYSIS
  148. SUMMARY
  149. DISCUSSION QUESTIONS
  150. CHAPTER 16: QUALITATIVE DATA ANALYSIS
  151. INTRODUCTION
  152. THREE IMPORTANT STEPS IN QUALITATIVE DATA ANALYSIS
  153. RELIABILITY AND VALIDITY IN QUALITATIVE RESEARCH
  154. SOME OTHER METHODS OF GATHERING AND ANALYZING QUALITATIVE DATA
  155. BIG DATA
  156. SUMMARY
  157. DISCUSSION QUESTIONS
  158. CHAPTER 17: THE RESEARCH REPORT
  159. INTRODUCTION
  160. THE WRITTEN REPORT
  161. CONTENTS OF THE RESEARCH REPORT
  162. ORAL PRESENTATION
  163. SUMMARY
  164. DISCUSSION QUESTIONS
  165. APPENDIX
  166. EXAMPLES
  167. REPORT 1: SAMPLE OF A REPORT INVOLVING A DESCRIPTIVE STUDY
  168. REPORT 2: SAMPLE OF A REPORT OFFERING ALTERNATIVE SOLUTIONS AND EXPLAINING THE PROS AND CONS OF EACH ALTERNATIVE
  169. REPORT 3: EXAMPLE OF AN ABRIDGED BASIC RESEARCH REPORT
  170. A FINAL NOTE TO STUDENTS
  171. STATISTICAL TABLES
  172. GLOSSARY
  173. BIBLIOGRAPHY
  174. INDEX
  175. END USER LICENSE AGREEMENT

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