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Solution Manual for Canadian PR for the Real World Maryse Cardin, Kylie McMullan

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Product details:

  • ISBN-10 ‏ : ‎ 0132154803
  • ISBN-13 ‏ : ‎ 978-0132154802
  • AUthor: Maryse Cardin, Kylie McMullan

Canadian PR for the Real World introduces students to the challenging field of Public Relations, a key step in preparing students to hit the ground running after completion of their studies.

By introducing students to PR tactics and best practices, the authors teach students how to think like PR professionals and how to approach PR problems. It also helps them understand what qualities to develop in order to succeed and enter the field with confidence.

Table Of Contents:

  1. New to the Second Edition
  2. Chapter Organization
  3. Features
  4. About the Authors
  5. Chapter 1 Public Relations in Canada
  6. Learning Objectives
  7. The Heart Truth Campaign: Changing How Women Think about Heart Disease and Stroke
  8. An Introduction to Public Relations
  9. Understanding Public Relations
  10. Definition of Public Relations
  11. Prospects of the PR Industry
  12. Misconceptions about Public Relations
  13. PR and Marketing
  14. Strategic Thinking and the PR Process
  15. Step 2 in More Detail: The Fab Four of PR
  16. Target Audiences and Stakeholders: Who You Are Trying to Reach
  17. Objectives: What Can Be Achieved with Pr
  18. Key Messages: What You Want to Say
  19. Public Relations Tactics: How You Will Do It
  20. A Typical Day in PR
  21. Types of Public Relations Jobs
  22. Ethics and the Law: Guiding Principles of Public Relations
  23. Ethics and PR
  24. PR and the Law
  25. Defamation Law
  26. What It Means for PR Practitioners
  27. Copyright Law
  28. What It Means for PR Practitioners
  29. Trademark Law
  30. What It Means for PR Practitioners
  31. Invasion of Privacy Law
  32. What It Means for PR Practitioners
  33. Municipal Law
  34. What It Means for PR Practitioners
  35. The Canadian Code of Advertising Standards
  36. What It Means for PR Practitioners
  37. Securities Law
  38. What It Means for PR Practitioners
  39. Lobbying Law
  40. What It Means for PR Practitioners
  41. Contract Law
  42. What It Means for PR Practitioners
  43. Hate Speech Law
  44. What It Means for PR Practitioners
  45. Public Relations and Evaluation

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