Solution Manual for Entrepreneurship: Successfully Launching New Ventures Plus MyEntrepreneurshipLab with Pearson eText — Package, 5/E – Bruce R. Barringer & R. Duane Ireland
Product details:
- ISBN-10 : 0133797198
- ISBN-13 : 978-0133797190
- Author: Ireland R. Duane, Bruce R. Barringer
Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to.
Table contents:
1 The Power of Entrepreneurship 1
Entrepreneurship and Small Business in the United States 3
Entrepreneurial Revolution 4
Web: Three Revolutions Converge 9
Entrepreneurship Revolution Strikes Gold 10
Creative Destruction 11
Causes of the Entrepreneurial Revolution 12
Changes in the Entrepreneurial Framework Conditions 14
Churning and Economic Growth 18
Global Entrepreneurship Monitor 19
Principal Findings from GEM 20
Activity 20
Necessity, Opportunity, and Gender 20
Age Distribution of Early-Stage Entrepreneurial Activity 22
Growth Expectations and Job Creation 25
Entrepreneurship Ecosystems and the Importance of Support 27
Conclusion 29
Your Opportunity Journal 29
Web Exercise 30
Notes 30
Case: MightyWell 33
2 The Entrepreneurial Process 41
Critical Factors for Starting a New Enterprise 42
Evaluating Opportunities for New Businesses 47
Determining Resource Needs and Acquiring Resources 52
Profit Potential 56
Ingredients for a Successful New Business 58
Conclusion 59
Your Opportunity Journal 59
Web Exercise 60
Notes 60
Case: Vedavoo 62
3 Opportunity Recognition, Shaping, and Reshaping 70
From Glimmer to Action: How Do I Come Up with a Good Idea? 71
Is Your Idea an Opportunity? 76
The Opportunity Checklist 91
‘‘I Don’t Have an Opportunity’’ 91
Conclusion 93
Your Opportunity Journal 93
Web Exercise 93
Notes 93
Case: ISlide, Inc. 95
4 Prototyping Your Ideas 102
What is Prototyping? 103
Types of Prototyping 106
Conclusion 114
Your Opportunity Journal 114
Web Exercise 114
Notes 114
Case: Balanced Snacking 115
5 The Importance of Business Models 120
Introduction 120
The Core (Steps 1, 2, and 3) 122
The Market (Steps 4, 5, 6, and 7) 125
Customer Segments (Step 4) 126
Marketing Channels (Step 5) 126
Distribution Channels (Step 6) 127
Revenue Streams (Step 7) 128
Product and Operations (Steps 8, 9, 10, and 11) 129
Resources (Step 8) 129
Partners (Step 9) 129
Key Metrics (Step 10) 130
Cost Drivers (Step 11) 130
The External Enviroment and Financial Strategy (Steps 12, 13, and 14) 132
Competitive Environment (Step 12) 132
Industry Attractiveness (Step 13) 132
Financial Strategy (Step 14) 132
Conclusion 133
Your Opportunity Journal 133
Web Exercise 133
Notes 133
Case: Zumba Fitness 134
6 Entrepreneurial Marketing 141
Why Marketing is Critical for Entrepreneurs 142
Entrepreneurs Face Unique Marketing Challenges 142
Acquiring Market Information 143
Marketing Strategy for Entrepreneurs 145
Segmentation, Targeting, and Positioning 145
The Marketing Mix 146
Value Proposition: Articulating the Entrepreneurial Strategy 159
Social Media 162
Guerrilla Marketing 163
Marketing Skills for Managing Growth 165
Understanding and Listening to the Customer 165
Building the Brand 166
Conclusion 166
Your Opportunity Journal 166
Web Exercise 167
Appendix: Customer Interview 167
General Outline: It Needs to Be Tailored to Meet Your Research Needs 167
Notes 168
Case: Theo Chocolate 169
7 Building The Founding Team 184
Power of the Team 185
Where Do You Fit? 187
How to Build a Powerful Team 190
Bootstrapping: Building the Team Based on Stage-of-Venture Life 193
Compensation 194
Equity 194
Salary 198
Other Compensation Considerations 199
External Team Members 200
Outside Investors 200
Lawyers 200
Accountants 201
Board of Advisors 201
Board of Directors 202
Keeping the Team Together 203
Burnout 204
Family Pressure 205
Interpersonal Conflicts 205
Conclusion 205
Your Opportunity Journal 206
Web Exercise 206
Notes 206
Case: Box, Inc.: Preserving Startup Culture in a Rapidly Growing Company 208
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