Strategic Management Pearce 14th Edition Test Bank

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Product Details:

  • ISBN-10 ‏ : ‎ 9780077862510
  • ISBN-13 ‏ : ‎ 978-0077862510
  • Author:  John Pearce, Richard Robinson

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 14e. The fourteenth edition of Strategic Management continues to increase the emphasis on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organisation on Main Street – in any town worldwide every day. It is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century.

 

Table of Content:

  1. Part OneOverview of StrategicManagement
  2. Strategic Management
  3. Part TwoStrategy Formulation
  4. Company Mission
  5. Corporate Social Responsibilityand Business Ethics
  6. The External Environment
  7. Th e Global Environment
  8. Internal Analysis
  9. Long-Term Objectivesand Strategies
  10. Business Strategy
  11. Multibusiness Strategy
  12. Part ThreeStrategyImplementation,Control, and Innovation
  13. Implementation
  14. Organizational Structure
  15. Leadership and Culture
  16. Strategic Control
  17. Innovation and Entrepreneurship
  18. Part Four
  19. Guide to Strategic ManagementCase Analysis
  20. Case 1Bristol-Myers Squibb’s Growth through Addition, Subtraction,and Sharing
  21. Case 2Competing for New York’s Best Lobster Roll
  22. Case 3JCPenney’s Uncertain Turnaround
  23. Case 4Livestrong: Cycling Around Lance Armstrong
  24. Case 5A “World’s Top Company”: Southern New Hampshire University
  25. Case 6Wal-Mart Online—What to Do about Amazon.com?
  26. Case 7Wells Fargo’s Remarkable Ascent
  27. Case 8Wendy Aust, Senior Strategic Analyst, GlobalStrategy Advisors, LLC
  28. Case 9Absolut Vodka
  29. Case 10Amazon.com, Inc: Retailing Giant to High-Tech Player?
  30. Case 11Apple v. Samsung: Intellectual Property and the SmartphonePatent Wars
  31. Case 12American Public Education, Inc. (A)
  32. Case 13Th e Apollo Group, Inc. [University of Phoenix]
  33. Case 14Barnes & Noble, Inc.: Th e Yucaipa Proxy Challenge
  34. Case 15Blue Nile, Inc.: “Stuck in the Middle” of the DiamondEngagement Ring Market
  35. Case 16BMW of North America: Dream It. Build It. Drive It.
  36. Case 17Of Orangutans and Chainsaws: Cargill, Inc. Confronts Th e RainforestAction Network Advocacy
  37. Case 18Chipotle: Mexican Grill, Inc.: Food With Integrity
  38. Case 19Delta Airlines and the Trainer Refi nery
  39. Case 20Th e Global Oil and Gas Industry
  40. Case 21Good Hotel: Doing Good, Doing Well?
  41. Case 22Google’s Acquisition of Motorola Mobility: Will the“Gamble” Pay Off ?
  42. Case 23Lagunitas Brewing Company, Inc., 2013
  43. Case 24Leica Camera: A “Boutique” Firm Faces A World of Change
  44. Case 25Louis Vuitton
  45. Case 26Th e Movie Exhibition Industry 2013
  46. Untitled
  47. Case 28Netfl ix (B): A Strategic Pivot of Mythic Proportion
  48. Case 29Volvo and Geely
  49. Case 30Yahoo! Inc.: Marissa Mayer’s Challenge
  50. Glossary
  51. Photo Credits
  52. Name Index
  53. Subject Index
  54. Case Index