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Product details:
- ISBN-10 : 0134728394
- ISBN-13 : 978-0134728391
- Author: Ronald J. Ebert; Ricky Griffin
Focus on the practical skills and important developments in business
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses — and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning about, and making this text the most current and relevant one available on the market.
Table of contents:
- Part 1 The Contemporary Business World
- Chapter 1 The U.S. Business Environment
- Learning Objectives
- Doing Business in the Global Marketplace
- Business, Profit, and the External Environment
- Business and Profit
- Consumer Choice and Demand
- Opportunity and Enterprise
- The Benefits of Business
- The External Environments of Business
- Domestic Business Environment
- Global Business Environment
- Technological Environment
- Political-Legal Environment
- Sociocultural Environment
- Economic Environment
- Economic Systems
- Factors of Production
- Labor
- Capital
- Entrepreneurs
- Physical Resources
- Information Resources
- Types of Economic Systems
- Planned Economies
- Market Economies
- Mixed Market Economies
- The Economics of Market Systems
- Demand and Supply in a Market Economy
- The Laws of Demand and Supply
- The Demand and Supply Schedule
- Demand and Supply Curves
- Surpluses and Shortages
- Private Enterprise and Competition in a Market Economy
- Degrees of Competition
- Perfect Competition
- Monopolistic Competition
- Oligopoly
- Monopoly
- Economic Indicators
- Economic Growth, Aggregate Output, and Standard of Living
- Gross Domestic Product
- Real Growth Rate
- GDP Per Capita
- REAL GDP
- Purchasing Power Parity
- Productivity
- Balance of Trade
- National Debt
- Economic Stability
- Inflation
- Unemployment
- Recessions and Depressions
- Managing the U.S. Economy
- Developing Skills in Your Career
- Summary of Learning Objectives
- Objective 1-1
- Objective 1-2
- Objective 1-3
- Objective 1-4
- Key Terms
- Questions & Exercises
- Questions For Review
- Questions for Analysis
- Application Exercises
- Building a Business: Continuing Team Exercise
- Assignment
- Team Exercise
- Competition in the New Mobile Economy
- Background Information
- Team Activity
- Follow-Up Questions
- Exercising your Ethics
- Getting Caught Out in The Cold
- The Situation
- The Dilemma
- Questions to Address
- Cases
- Doing Business in the Global Marketplace
- Questions for Discussion
- Game Theory in the Video Game Console Industry
- Questions for Discussion
- Endnotes
- Chapter 2 Understanding Business Ethics and Social Responsibility
- Learning Objectives
- Simply Divine
- Ethics in the Workplace
- Individual Ethics
- The Law and the Real World
- Individual Values and Morals
- Business and Managerial Ethics
- Behavior Toward Employees
- Behavior Toward the Organization
- Behavior Toward Other Economic Agents
- Assessing Ethical Behavior
- Company Practices and Business Ethics
- Adopting Written Codes
- Instituting Ethics Programs
- Social Responsibility
- The Stakeholder Model of Responsibility
- Customers
- Employees
- Investors
- Suppliers
- Local and International Communities
- Contemporary Social Consciousness
- Areas of Social Responsibility
- Responsibility Toward the Environment
- Air Pollution
- Water Pollution
- Land Pollution
- Toxic Waste Disposal
- Recycling
- Responsibility Toward Customers
- Consumer Rights
- Unfair Pricing
- Ethics in Advertising
- Responsibility Toward Employees
- Legal and Social Commitments
- Ethical Commitments: The Special Case of Whistle-Blowers
- Responsibility Toward Investors
- Insider Trading
- Misrepresentation of Finances
- Implementing Social Responsibility Programs
- Approaches to Social Responsibility
- Obstructionist Stance
- Defensive Stance
- Accommodative Stance
- Proactive Stance
- Social Responsibility and the Small Business
- The Government and Social Responsibility
- How Governments Influence Business
- Direct Regulation
- Indirect Regulation
- How Business Influences Government
- Personal Contacts
- Lobbying
- Political Action Committees
- Favors
- Managing Social Responsibility
- Formal Organizational Dimensions
- Legal Compliance
- Ethical Compliance
- Philanthropic Giving
- Informal Organizational Dimensions
- Organization Leadership and Culture
- Whistle-Blowing
- Evaluating Social Responsibility
- Summary of Learning Objectives
- Objective 2-1
- Objective 2-2
- Objective 2-3
- Objective 2-4
- Objective 2-5
- Objective 2-6
- Key Terms
- Questions & Exercises
- Questions For Review
- Questions for Analysis
- Application Exercises
- Building a Business: Continuing Team Exercise
- Assignment
- Team Exercise
- To Lie or Not To Lie: That is The Question
- Background Information
- Method
- Follow-Up Questions
- Exercising your Ethics
- The Case of Orphan Drugs
- The Situation
- The Dilemma
- Questions to Address
- Cases
- Simply Divine
- Questions for Discussion
- When Mother Nature Storms In
- Questions for Discussion
- Endnotes
- Chapter 3 Entrepreneurship, New Ventures, and Business Ownership
- Learning Objectives
- It All Started With a Late Fee
- What is a Small Business?
- The Importance of Small Business in the U.S. Economy
- Job Creation
- Innovation
- Contributions to Big Business
- Popular Areas of Small Business Enterprise
- Services
- Retailing
- Construction
- Wholesaling
- Finance and Insurance
- Manufacturing
- Transportation
- Other
- Entrepreneurship
- Entrepreneurship Goals
- Entrepreneurial Characteristics
- Starting and Operating a New Business
- Understanding Distinctive Competencies
- Identifying Niches in Established Markets
- Identifying New Markets
- First-Mover Advantages
- Crafting a Business Plan
- Setting Goals and Objectives
- Sales Forecasting
- Financial Planning
- Starting the Small Business
- Buying an Existing Business
- Franchising
- Starting from Scratch
- Financing the Small Business
- SBA Financial Programs
- Other Sources of Financing
- Trends, Successes, and Failures in New Ventures
- Trends in Small Business Start-Ups
- Emergence of E-Commerce
- Crossovers from Big Business
- Opportunities for Minorities and Women
- Global Opportunities
- Better Survival Rates
- Reasons for Failure
- Reasons for Success
- Noncorporate Business Ownership
- Sole Proprietorships
- Advantages of Sole Proprietorships
- Disadvantages of Sole Proprietorships
- Partnerships
- Advantages of Partnerships
- Disadvantages of Partnerships
- Alternatives to General Partnerships
- Cooperatives
- Corporations
- The Corporate Entity
- Advantages of Incorporation
- Disadvantages of Incorporation
- Types of Corporations
- Managing a Corporation
- Stock Ownership and Stockholders’ Rights
- Boards of Directors
- Officers
- Special Issues in Corporate Ownership
- Joint Ventures and Strategic Alliances
- Employee Stock Ownership Plans
- Institutional Ownership
- Mergers, Acquisitions, Divestitures, and Spin-Offs
- Mergers and Acquisitions (M&As)
- Divestitures and Spin-Offs
- Summary of Learning Objectives
- Objective 3-1
- Objective 3-2
- Objective 3-3
- Objective 3-4
- Objective 3-5
- Objective 3-6
- Key Terms
- Questions & Exercises
- Questions For Review
- Questions for Analysis
- Application Exercises
- Building a Business: Continuing Team Exercise
- Assignment
- Team Exercise
- A Tasty Idea
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