Test bank for Business in Action 7e by Bovee 0133773892
Product details:
- ISBN-10 : 0133773892
- ISBN-13 : 978-0133773897
- Author:
An introduction to business text can be comprehensive without being overly complex and overwhelming—and this text proves it! Business in Action, Seventh Edition is uniquely positioned to help today’s students become tomorrow’s focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.
MyBizLab® for Business in Action is seamlessly integrated with the text to create a dynamic learning program that enables students to learn both in and out of the classroom.
Table contents:
Introduction
You Can Do It!
Jump In, the Water’s Fine
Where This Book Is Coming From
How to Use This Book
What This Book Assumes about You
What’s Where in This Book
Part I: Launching Your Online Business
Part II: Creating a Business Website
Part III: Social Networking and Marketing
Part IV: Expanding Beyond Your Website
Part V: Keeping Your Business Legal and Fiscally Responsible
Part VI: The Part of Tens
Conventions Used in This Book
Icons Used in This Book
Beyond the Book
We’re In It Together
Part I: Launching Your Online Business
Chapter 1: New Tools and Strategies for Your Online Business
E-Commerce Is Goin’ Mobile
Designing for the small screen
Facilitating purchases and searches
Businesses Processes Are Becoming Social
Choosing merchandise with customers’ help
Bringing end-users into the development process
Venture Capital Is Social, Too
Triangulating for Business Success
Creating a home page that’s a “home base”
Connecting with customers via social marketing
Facebooking your business
Tweeting for fun and profit
Blogging to build your business
Sharing your work with Flickr
Diversifying sales with multiple storefronts
Partnering with a service provider
Chapter 2: Opening Your Online Business
Step 1: Identify a Need
Getting to know the marketplace
“Cee-ing” what’s out there
Figuring out how to do it better
Step 2: …
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