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ISBN 13: 978-1111348373

Author:   Sheldon Metcalfe

With 19 chapters organized into five units, BUILDING A SPEECH, 8th EDITION guides students through the step-by-step process of developing public speaking skills through observation, peer criticism, personal experience and instructor guidance. Readings and exercises help students draft informative and persuasive speeches and improves their research and speechwriting skills. Topics such as apprehension and listening help students realize that they are not alone in their struggle to find the confidence to speak in public. BUILDING A SPEECH is grounded in the philosophy that students can master the steps of speech construction when provided with a caring environment, clear direction, and creative examples. Plus, this new Eighth Edition of BUILDING A SPEECH — a Cengage Advantage Book — continues the tradition of providing proven texts at lower prices.

 

Table of Content:

  1. Unit 1: Surveying the Landscape
  2. Ch 1: Introducing the Study of Public Speaking
  3. Chapter Objectives
  4. Communication in the Modern World
  5. The Communication Process
  6. Understanding the Tools of Communication
  7. Applying the Communication Process
  8. Designing a Plan for Success
  9. Summary
  10. Skill Builders
  11. Building a Speech Online
  12. Ch 2: Understanding and Reducing Your Apprehension
  13. Chapter Objectives
  14. Speech Anxiety is Common
  15. Research into Stress and Communication Apprehension
  16. Reducing Communication Apprehension
  17. Taking Responsibility to Reduce Apprehension
  18. Summary
  19. Skill Builders
  20. Building a Speech Online
  21. Ch 3: Building Your First Speech
  22. Chapter Objectives
  23. Extemporaneous Delivery and Speaking Styles
  24. Creating a Blueprint
  25. The Career Speech
  26. Sample Speech: Careers in Anthropology
  27. Summary
  28. Skill Builders
  29. Building a Speech Online
  30. Ch 4: Analyzing Your Audience
  31. Chapter Objectives
  32. The Importance of Audience Analysis
  33. Conducting an Audience Analysis
  34. Summary
  35. Skill Builders
  36. Building a Speech Online
  37. Ch 5: Improving Your Listening Skills
  38. Chapter Objectives
  39. The Significance of Listening
  40. The Process of Listening
  41. Kinds of Listening
  42. Barriers to Listening: The Lack of Being “Present”
  43. How to Become an Active Listener and Speaker
  44. Summary
  45. Skill Builders
  46. Building a Speech Online
  47. Ch 6: Considering the Ethics of Public Speaking
  48. Chapter Objectives
  49. The Need for Ethics in Society
  50. Evaluating a Speaker’s Ethics
  51. Applying Ethical Standards
  52. Sample Speech: Practice, Practice, Practice: Knowing is Not the Same Thing as Doing
  53. Summary
  54. Skill Builders
  55. Building a Speech Online
  56. Unit 2: Preparing the Foundation
  57. Ch 7: Selecting the Topic and Purpose
  58. Chapter Objectives
  59. Getting Ideas
  60. Selecting the Topic
  61. Writing the Specific Purpose
  62. Wording the Thesis Statement
  63. Putting It Together
  64. Summary
  65. Skill Builders
  66. Building a Speech Online
  67. Ch 8: Conducting Research
  68. Chapter Objectives
  69. Preparing for Research
  70. Establishing Credibility
  71. Primary and Secondary Sources
  72. Accessing the Library
  73. Guidelines for Searching the Internet
  74. Researching Reference Sources
  75. Keeping Accurate Notes
  76. Interviewing
  77. The Bibliography: How to Record an Entry
  78. Avoiding Plagiarism
  79. Thinking Critically about Speech Research and Construction
  80. Summary
  81. Skill Builders
  82. Building a Speech Online
  83. Ch 9: Choosing Supporting Materials
  84. Chapter Objectives
  85. Making the Appropriate Selection
  86. Statistics, Polls, and Surveys
  87. Examples, Illustrations, Case Studies, and Narratives
  88. Quotations and Testimony
  89. Visual Evidence
  90. Comparisons and Contrasts
  91. Personal Experience and Observation
  92. Humor and Anecdotes
  93. Role-Playing
  94. Sample Speech: The Flag Raisings on Iwo Jima
  95. Summary
  96. Skill Builders
  97. Building a Speech Online
  98. Unit 3: Creating the Structure
  99. Ch 10: Organizing the Body of the Speech
  100. Chapter Objectives
  101. Approaching Organization Logically
  102. Principles of Outlining
  103. Your Speaking Notes
  104. Summary
  105. Skill Builders
  106. Building a Speech Online
  107. Ch 11: Selecting the Introduction and Conclusion
  108. Chapter Objectives
  109. Purpose of the Introduction
  110. The Inadequate Introduction
  111. Planning an Effective Introduction
  112. Outlining the Introduction
  113. Purpose of the Conclusion
  114. The Inadequate Conclusion
  115. Planning the Effective Conclusion
  116. Outlining the Conclusion
  117. Speaking Notes for the Introduction and Conclusion
  118. Sample Outline: Raising the Monitor
  119. Summary
  120. Skill Builders
  121. Building a Speech Online
  122. Unit 4: Refining the Appearance
  123. Ch 12: Using Audiovisual Aids
  124. Chapter Objectives
  125. Types of Audiovisual Aids
  126. Sample Speech: How Do Airplane Wings Produce Lift?
  127. Summary
  128. Skill Builders
  129. Building a Speech Online
  130. Ch 13: Considering Language
  131. Chapter Objectives
  132. Developing Clarity
  133. Using Concrete Language
  134. Building a Unique Style
  135. Being Appropriate
  136. Making Ideas Meaningful and Interrelated
  137. Summary
  138. Skill Builders
  139. Building a Speech Online
  140. Ch 14: Developing the Delivery
  141. Chapter Objectives
  142. Delivering the Speech
  143. Proper Breathing for Vocal Delivery
  144. Vocal Delivery
  145. Visual, Nonverbal Delivery
  146. Combining Vocal and Visual Delivery
  147. Building Skills in Delivery
  148. Summary
  149. Skill Builders
  150. Building a Speech Online
  151. Unit 5: Considering Different Types of Structure
  152. Ch 15: Speaking to Inform
  153. Chapter Objectives
  154. The Difference between Information and Persuasion
  155. Types of Informative Speeches
  156. Sample Speech: Raising the Monitor
  157. Summary
  158. Skill Builders
  159. Building a Speech Online
  160. Ch 16: Speaking to Persuade
  161. Chapter Objectives
  162. Persuasion in Today’s Society
  163. The Nature of Persuasion
  164. Ethos, Pathos, and Logos: The Means of Persuasion
  165. Logos: The Appeal to Reason
  166. Methods of Organizing Persuasive Speeches
  167. Sample Speech: Computer-Enhanced Advertising should be Clearly Labeled
  168. Summary
  169. Skill Builders
  170. Building a Speech Online
  171. Ch 17: Speaking to Persuade: Motivating Audiences
  172. Chapter Objectives
  173. Strategies for Motivating Listeners
  174. The Speech to Actuate
  175. Applying the Motivated Sequence
  176. Sample Speech: Genocide in Sudan
  177. Summary
  178. Skill Builders
  179. Building a Speech Online
  180. Ch 18: Speaking for Special Occasions
  181. Chapter Objectives
  182. Types of Special-Occasion Speeches
  183. Sample Speech: Dedication of the World War II Memorial
  184. Summary
  185. Skill Builders
  186. Building a Speech Online
  187. Ch 19: Speaking in Groups
  188. Chapter Objectives
  189. Characteristics of Small Groups
  190. Development of Small Groups
  191. Solving Problems in Groups
  192. Participating in Groups
  193. Leadership in Small Groups
  194. Special Discussion Formats
  195. Summary
  196. Skill Builders
  197. Building a Speech Online
  198. Notes
  199. Glossary
  200. Suggested Topic Areas
  201. Index

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