Test Bank for Consumer Behavior Building Marketing Strategy, 12th Edition : Hawkins
Product details:
- ISBN-10 : 0077645553
- ISBN-13 : 978-0077645557
- Author: Del I. Hawkins BBA, MBA, PhD
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
