Name: Test Bank for Contemporary Marketing 18th by Boone
SKU: 39381
Price: 26.50 USD
Availability: InStock

This is completed downloadable of Test Bank for Contemporary Marketing 18th by Boone

Product Details:

ISBN-10 ‏ : ‎ 0357033779
ISBN-13 ‏ : ‎ 978-0357033777
Author: Louis E. Boone (Author), David L. Kurtz (Author)

CONTEMPORARY MARKETING, 17th Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted product continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field.

Table of Content:

PART 1 DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES
CHAPTER 1: MARKETING: THE ART AND SCIENCE OF SATISFYING CUSTOMERS
What Is Marketing?
Learning It: What Is Marketing?
Closing Example
Elements of Marketing Strategy
Learning It: Elements of Marketing Strategy
Marketing Mix Variables
Closing Example
Five Eras of Marketing History
Learning It: Five Eras of Marketing History
Closing Example
From Transaction-Based Marketing to Relationship Marketing
Learning It: From Transaction-Based Marketing to Relationship Marketing
Closing Example
Categories of Marketing
Learning It: Categories of Marketing
Closing Example
Eight Functions of Marketing Physical Goods
Learning It: Eight Functions of Marketing Physical Goods
Closing Example
Analyzing Marketing Strategy
Learning It: Analyzing Marketing Strategy
Learn It Today . . . Use It Tomorrow
Chapter Summary
Key Terms
CHAPTER 2: STRATEGIC PLANNING IN CONTEMPORARY MARKETING
Marketing Planning: The Basis for Strategy and Tactics
Learning It: Marketing Planning: The Basis for Strategy and Tactics
Closing Example
Marketing Plan Components
Learning It: Marketing Plan Components
The Marketing Planning Process
Closing Example
Industry Structure and Competition
Learning It: Industry Structure and Competition
Closing Example
SWOT Analysis
Learning It: SWOT Analysis
Closing Example
Portfolio Analysis–A Planning Tool
Learning It: Portfolio Analysis–A Planning Tool
Closing Example
Using SWOT Analysis and BCG Matrix
Learning It: Using SWOT Analysis and BCG Matrix
Conducting Portfolio Analysis
Learn It Today . . . Use It Tomorrow
Chapter Summary
Key Terms
CHAPTER 2: THE MARKETING ENVIRONMENT, ETHICS, AND SOCIAL RESPONSIBILITY
The Marketing Environment
Closing Example
The Competitive Environment
Closing Example
The Political-Legal Environment
Closing Example
Types of Regulatory Forces
Learning It: Types of Regulatory Forces
Closing Example
The Economic Environment
Learning It: The Economic Environment
Closing Example
The Technological Environment
Learning It: The Technological Environment
Closing Example
The Social-Cultural Environment
Learning It: The Social-Cultural Environment
Closing Example
Ethical Issues in Marketing
Learning It: Ethical Issues in Marketing
Ethics in Product Strategy
Ethics in Pricing
Ethics in Distribution
Ethics in Promotion
Closing Example
Social Responsibility
Learning It: Social Responsibility
Closing Example
Learn It Today . . . Use It Tomorrow
Chapter Summary
Key Terms
CHAPTER 4: E-BUSINESS: MANAGING THE CUSTOMER EXPERIENCE
Opportunities Offered by Digital Marketing
Learning It: Opportunities Offered by Digital Marketing
Closing Example
E-Business in the B2B Market
Learning It: E-Business in the B2B Market
Closing Example
Benefits of Shopping Online
Learning It: Benefits of Shopping Online
Closing Example
Challenges Faced by Online Marketers and Consumers
Learning It: Challenges Faced by Online Marketers and Consumers
Closing Example
Factors That Influence E-Commerce Success
Learning It: Factors That Influence E-Commerce Success
User Experience
Product Offering
Checkout Process
Revenue Maximization
Closing Example
Assessing the Effectiveness of an E-Commerce Site
Learning It: Assessing the Effectiveness of an E-Commerce Site
Closing Example
Optimizing the Effectiveness of an E-Commerce Site
Learning It: Optimizing the Effectiveness of an E-Commerce Site
Learn It Today . . . Use It Tomorrow
Chapter Summary
Key Terms
CHAPTER 5: SOCIAL MEDIA: LIVING IN THE CONNECTED WORLD
What Is Social Media?
Learning It: What Is Social Media?
Closing Example
Social Media Platforms
Learning It: Social Media Platforms
Closing Example
How Consumers Use Social Media
Learning It: How Consumers Use Social Media
Closing Example
Goals of a Social Media Marketing Campaign
Learning It: Goals of a Social Media Marketing Campaign
Closing Example
Monitoring and Measuring Social Media Marketing
Learning It: Monitoring and Measuring Social Media Marketing
Closing Example
Creating Effective Social Media Content
Learning It: Creating Effective Social Media Content
Closing Example
Ethics in Social Media
Learning It: Ethics in Social Media
Closing Example
Launching and Measuring a Social Media Campaign
Learning It: Launching and Measuring a Social Media Campaign
Learn It Today . . . Use It Tomorrow
Chapter Summary
Key Terms
PART 2 UNDERSTANDING BUYERS AND MARKETS
CHAPTER 6: CONSUMER BEHAVIOR
Influences Affecting Consumer Behavior
Learning It: Influences Affecting Consumer Behavior
Closing Example
The Consumer Decision Process
Learning It: The Consumer Decision Process
Closing Example
How Involvement Level Affects Consumer Decisions
Learning It: How Involvement Level Affects Consumer Decisions
Consumer Decision Making Styles
Closing Example
Social Factors Influencing Consumer Behavior
Learning It: Social Factors Influencing Consumer Behavior
Closing Example
Psychological Factors Influencing Consumer Behavior
Learning It: Psychological Factors Influencing Consumer Behavior
Closing Example
Situational Factors Influencing Consumer Behavior
Learning It: Situational Factors Influencing Consumer Behavior
Closing Example
Identifying Influences on Consumer Behavior
Learning It: Identifying Influences on Consumer Behavior
Learn It Today . . . Use It Tomorrow
Chapter Summary
Key Terms
CHAPTER 7: BUSINESS MARKETS AND BUYING BEHAVIOR
Nature of the Business Market
Learning It: Nature of the Business Market
Closing Example
Categories of Business Markets
Learning It: Categories of Business Markets
Closing Example
Segmenting B2B Markets
Learning It: Segmenting B2B Markets
Closing Example
The Business Buying Process
Learning It: The Business Buying Process
Closing Example
The Organizational Buying Process
Learning It: The Organizational Buying Process
Closing Example
Buying Center Roles
Learning It: Buying Center Roles
Closing Example
Learn It Today . . . Use It Tomorrow
Chapter Summary
Key Terms
CHAPTER 8: GLOBAL MARKETING
Global Marketing
Learning It: Global Marketing
Closing Example
Multinational Economic Integration
Learning It: Multinational Economic Integration
Closing Example
The International Marketing Environment
Learning It: The International Marketing Environment
Closing Example
Strategies for Entering Foreign Markets
Learning It: Strategies for Entering Foreign Markets
International Direct Investment
Closing Example
Marketing Mix Strategies
Learning It: Marketing Mix Strategies
Closing Example
Determining a Market Entry Strategy
Learning It: Determining a Market Entry Strategy
Learn It Today . . . Use It Tomorrow
Chapter Summary
Key Terms
PART 3 TARGET MARKET SELECTION
CHAPTER 9: MARKET SEGMENTATION, TARGETING, AND POSITIONING
Types of Market
Learning It: Types of Markets
Closing Example
Criteria for Effective Market Segmentation
Learning It: Criteria for Effective Market Segmentation
Closing Example
Geographic Segmentation
Learning It: Geographic Segmentation
Closing Example
Demographic Segmentation
Learning It: Demographic Segmentation
Closing Example
Psychographic Segmentation
Learning It: Psychographic Segmentation
Closing Example
Behavioral Segmentation
Learning It: Behavioral Segmentation
Closing Example
Strategies for Reaching Target Markets
Learning It: Strategies for Reaching Target Markets
Closing Example
Positioning Strategies and Value Propositions
Learning It: Positioning Strategies and Value Propositions
Closing Example
Classifying Segmentation Variables
Learning It: Classifying Segmentation Variables
Learn It Today . . . Use It Tomorrow
Chapter Summary
Key Terms
CHAPTER 10: MARKETING RESEARCH
The Marketing Research Process
Learning It: The Marketing Research Process
Closing Example
Secondary Data Collection
Learning It: Secondary Data Collection
Closing Example
Primary Research Methods
Learning It: Primary Research Methods
Closing Example
Conducting International Market Research
Learning It: Conducting International Market Research
Closing Example
Technology in Marketing Research
Learning It: Technology in Marketing Research
Closing Example
Classifying Data as Primary or Secondary
Learning It: Classifying Data as Primary or Secondary
Learn It Today . . . Use It Tomorrow
Chapter Summary
Key Terms
PART 4 PRODUCT DECISIONS
CHAPTER 11: PRODUCT AND BRANDING CONCEPTS
What Are Goods and Services?
Learning It: What Are Goods and Services?
Goods–Services Continuum
Closing Example
Types of Consumer Products
Learning It: Types of Consumer Products
How the Marketing Mix Applies
Closing Example
Types of Business Products
Learning It: Types of Business Products
Closing Example
Managing Brands for Competitive Advantage
Learning It: Managing Brands for Competitive Advantage
Brand Loyalty
Brand Equity and Personality
Closing Example
Protecting Brand Identity
Learning It: Protecting Brand Identity
Closing Example
Types of Brand Strategies
Learning It: Types of Brand Strategies
Brand Extension vs. Line Extension
Closing Example
Organizing Brands and Products
Learning It: Organizing Brands and Products
Organizing for New Product Development
Closing Example
Three Major Objectives of Packaging
Learning It: Three Major Objectives of Packaging
Labels
Closing Example
Learn It Today . . . Use It Tomorrow
Chapter Summary
Key Terms
CHAPTER 12: DEVELOPING AND MANAGING PRODUCTS
Strategies for New Product Development
Learning It: Strategies for New Product Development
Closing Example
The New Product Development Process
Learning It: The New Product Development Process
Closing Example
New Product Adoption
Learning It: New Product Adoption
The Diffusion Process
Factors Affecting Rates of Adoption
Closing Example
The Product Lifecycle
Learning It: The Product Lifecycle
Closing Example
Marketing Across the Product Lifecycle
Learning It: Marketing Across the Product Lifecycle
Extending the Product Lifecycle
Closing Example
The Product Mix
Learning It: The Product Mix
Managing the Product Mix
Closing Example
Quality as a Product Strategy
Learning It: Quality as a Product Strategy
Quality of Services
Closing Example
Learn It Today . . . Use It Tomorrow
Chapter Summary
Key Terms
PART 5 PRICING DECISIONS
CHAPTER 13: PRICING CONCEPTS
Foundations of Pricing Strategy
Learning It: Foundations of Pricing Strategy
Closing Example
Pricing Objectives
Learning It: Pricing Objectives
Closing Example
Calculating Markup and Margin
Learning It: Calculating Markup and Margin
Closing Example
Fixed and Variable Costs
Learning It: Fixed and Variable Costs
Closing Example
Breakeven Analysis
Learning It: Breakeven Analysis
Closing Example
The Cost-Volume-Profit Relationship
Learning It: The Cost-Volume-Profit Relationship
Closing Example
Applying Breakeven Analysis
Learning It: Applying Breakeven Analysis
Learn It Today . . . Use It Tomorrow
Chapter Summary
Key Terms
CHAPTER 14: PRICING STRATEGIES
How Price Affects Demand
Learning It: How Price Affects Demand
Price Elasticity
Closing Example
Forecasting Demand
Learning It: Forecasting Demand
Closing Example
Pricing Strategies
Closing Example
Pricing Tactics
Learning It: Pricing Tactics
Closing Example
Price and Perception of Quality
Learning It: Price and Perception of Quality
Closing Example
Pricing and the Law
Learning It: Pricing and the Law
Closing Example
Learn It Today . . . Use It Tomorrow
Chapter Summary
Key Terms
PART 6 DISTRIBUTION DECISIONS
CHAPTER 15: DISTRIBUTION CHANNELS AND SUPPLY CHAIN MANAGEMENT
What Are the Four Distribution Channels?
Learning It: What Are the Four Distribution Channels?
Types of Distribution Channels
Closing Example
Functions of Intermediaries
Learning It: Functions of Intermediaries
Short and Long Distribution Channels
Closing Example
Selecting Distribution Channels
Learning It: Selecting Distribution Channels
Closing Example
Components of the Supply Chain
Learning It: Components of the Supply Chain
Managing the Supply Chain
Closing Example
Key Priorities of Warehousing and Storage
Learning It: Key Priorities of Warehousing and Storage
Closing Example
Modes of Transportation
Learning It: Modes of Transportation
Comparing the Five Modes of –Transport
Closing Example
Accomplishing the Priorities of a Supply Chain
Learning It: Accomplishing the Priorities of a Supply Chain
Learn It Today . . . Use It Tomorrow
Chapter Summary
Key Terms
CHAPTER 16 RETAILING AND DIRECT MARKETING
Retailing in the United States
Learning It: Retailing in the United States
Closing Example
Retailing Strategy
Learning It: Retailing Strategy
Closing Example
Strategic Considerations for Retail Strategy
Learning It: Strategic Considerations for Retail Strategy
Closing Example
Categorizing Retailers
Learning It: Categorizing Retailers
Closing Example
Direct Marketing and Nonstore Retailing
Learning It: Direct Marketing and Nonstore Retailing
Closing Example
Determining an Effective Retail Strategy for Manufacturers
Learning It: Determining an Effective Retail Strategy for Manufacturers
Learn It Today . . . Use It Tomorrow
Chapter Summary
Key Terms
PART 7 PROMOTIONAL DECISIONS
CHAPTER 17 INTEGRATED MARKETING COMMUNICATIONS, ADVERTISING, AND PUBLIC RELATIONS
Integrated Marketing Communications
Learning It: Integrated Marketing Communications
Elements of the Promotional Mix
Variants of the Promotion Mix
Closing Example
The Communication Process
Learning It: The Communication Process
The AIDA Concept
Closing Example
The Objectives of Promotion
Learning It: The Objectives of Promotion
Closing Example
Advertising Appeals
Learning It: Advertising Appeals
Closing Example
Media Selection and Scheduling
Learning It: Media Selection and Scheduling
Closing Example
Public Relations
Learning It: Public Relations
Ethics and PR
Closing Example
Promotional Mix Effectiveness
Learning It: Promotional Mix Effectiveness
Closing Example
Learn It Today . . . Use It Tomorrow
Chapter Summary
Key Terms
CHAPTER 18 PERSONAL SELLING AND SALES PROMOTION
Personal Selling
Learning It: Personal Selling
Closing Example
The Four Sales Channels
Learning It: The Four Sales Channels
Closing Example
The Sales Process and AIDA Concept
Learning It: The Sales Process and AIDA Concept
Closing Example
The Sales Process
Learning It: The Sales Process
Closing Example
Sales Management Functions
Learning It: Sales Management Functions
Ethical and Legal Issues in Sales
Closing Example
Sales Promotion
Learning It: Sales Promotion
Closing Example
Effective Promotional Tactics
Learning It: Effective Promotional Tactics
Learn It Today . . . Use It Tomorrow
Chapter Summary
Key Terms
APPENDIX A: DEVELOPING AN EFFECTIVE MARKETING PLAN
APPENDIX B: FINANCIAL ANALYSIS IN MARKETING
Notes
Glossary
Name & Company Index
Subject Index