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Product details:

  • ISBN-10 ‏ : ‎ 1133964613
  • ISBN-13 ‏ : ‎ 978-1133964612
  • Author: Mike Peng

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn’t just show you what it’s like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Third Edition, helps you prepare for your exams and for your career.

Table Of Contents:

  1. Part 1: Foundations of Global Strategy
  2. Ch 1: Strategizing around the Globe
  3. Knowledge Objectives
  4. Opening Case: The Global Strategy of Global Strategy
  5. A Global Global-Strategy Book
  6. Why Study Global Strategy?
  7. What is Strategy?
  8. Fundamental Questions in Strategy
  9. What is Global Strategy?
  10. What is Globalization?
  11. Global Strategy and the Globalization Debate
  12. Organization of the Book
  13. Chapter Summary
  14. Key Terms
  15. Critical Discussion Questions
  16. Topics for Expanded Projects
  17. Closing Case: Emerging Markets: Microsoft’s Evolving China Strategy
  18. Notes
  19. Ch 2: Managing Industry Competition
  20. Knowledge Objectives
  21. Opening Case: Emerging Markets: Competing in the Indian Retail Industry
  22. Defining Industry Competition
  23. The Five Forces Framework
  24. Three Generic Strategies
  25. Debates and Extensions
  26. The Savvy Strategist
  27. Chapter Summary
  28. Key Terms
  29. Critical Discussion Questions
  30. Topics for Expanded Projects
  31. Closing Case: Emerging Markets: High Fashion Fights Recession
  32. Notes
  33. Ch 3: Leveraging Resources and Capabilities
  34. Knowledge Objectives
  35. Opening Case: IBM at 100
  36. Understanding Resources and Capabilities
  37. Resources, Capabilities, and the Value Chain
  38. From SWOT to VRIO
  39. Debates and Extensions
  40. The Savvy Stategist
  41. Chapter Summary
  42. Key Terms
  43. Critical Discussion Questions
  44. Topics for Expanded Projects
  45. Closing Case: Emerging Markets: From Copycats to Innovators
  46. Notes
  47. Ch 4: Emphasizing Institutions, Cultures, and Ethics
  48. Knowledge Objectives
  49. Opening Case: Cut Salaries or Cut Jobs?
  50. Understanding Institutions
  51. An Institution-Based View of Business Strategy
  52. The Strategic Role of Cultures
  53. The Strategic Role of Ethics
  54. A Strategic Response Framework for Ethical Challenges
  55. Debates and Extensions
  56. The Savvy Strategist
  57. Chapter Summary
  58. Key Terms
  59. Critical Discussion Questions
  60. Topics for Expanded Projects
  61. Closing Case: Facebook Violates Privacy
  62. Notes

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