Test Bank for Managerial Economics Theory Applications and Cases 8th Edition W Bruce Allen

This is completed downloadable of Test Bank for Managerial Economics Theory Applications and Cases 8th Edition W Bruce Allen

Product Details:

• ISBN-10 ‏ : ‎ 0393124495
• ISBN-13 ‏ : ‎ 978-0393124491
• Author: W Bruce Allen

Modernized for the 21st century, the Eighth Edition emphasizes strategic thinking by managers and includes over 50 new case studies on events from 2010 to 2012 that prepare students for today’s changing economy.

 

Table of Content:

1. Part 1: The Need for a Guide
2. Chapter 1: Introduction
3. The Theory of the Firm
4. What is Profit?
5. Reasons for the Existence of Profit
6. Managerial Interests and the Principal–Agent Problem
7. Demand and Supply: A First Look
8. The Demand Side of a Market
9. The Supply Side of a Market
10. Equilibrium Price
11. Actual Price
12. What If the Demand Curve Shifts?
13. What If the Supply Curve Shifts?
14. Summary
15. Problems
16. Excel Exercise: Demand, Supply, and Market Equilibrium
17. Part 2: The Nature of Markets
18. Chapter 2: Demand Theory
19. The Market Demand Curve
20. Industry and Firm Demand Functions
21. The Own-Price Elasticity of Demand
22. Point and Arc Elasticities
23. Using the Demand Function to Calculate the Price Elasticity of Demand
24. The Effect of Price Elasticity on the Firm’s Revenue
25. Funding Public Transit
26. Determinants of the Own-Price Elasticity of Demand
27. The Strategic Use of the Price Elasticity of Demand
28. Total Revenue, Marginal Revenue, and Price Elasticity
29. The Income Elasticity of Demand
30. Cross-Price Elasticities of Demand
31. The Advertising Elasticity of Demand
32. The Constant-Elasticity and Unitary Elastic Demand Functions
33. Summary
34. Problems
35. Chapter 3: Consumer Behavior and Rational Choice
36. Indifference Curves
37. The Marginal Rate of Substitution
38. The Concept of Utility
39. The Budget Line
40. The Equilibrium Market Bundle
41. Maximizing Utility: A Closer Look
42. Corner Solutions
43. How Managers Can Strategically Influence Consumer Choices
44. Deriving the Individual Demand Curve
45. Deriving the Market Demand Curve
46. Consumer Surplus
47. Summary
48. Problems
49. Chapter 4: Estimating Demand Functions
50. The Identification Problem
51. Consumer Interviews
52. Market Experiments
53. Regression Analysis
54. Simple Regression Model
55. Sample Regression Line
56. Method of Least Squares
57. Coefficient of Determination
58. Multiple Regression
59. Software Packages and Computer Printouts
60. Interpreting the Output of Statistical Software
61. Multicollinearity
62. Serial Correlation
63. Further Analysis of the Residuals
64. Summary
65. Problems
66. Appendix: The Coefficient of Determination and the Concept of Explained Variation
67. Part 3: Production and Cost
68. Chapter 5: Production Theory
69. The Production Function with One Variable Input
70. The Law of Diminishing Marginal Returns
71. The Production Function with Two Variable Inputs
72. Isoquants
73. The Marginal Rate of Technical Substitution
74. The Optimal Combination of Inputs
75. Corner Solutions
76. Returns to Scale
77. The Output Elasticity
78. Estimations of Production Functions
79. Summary
80. Problems
81. Appendix: Lagrangian Multipliers and Optimal Input Combinations
82. Chapter 6: The Analysis of Costs
83. Opportunity Costs
84. Short-Run Cost Functions
85. Average and Marginal Costs
86. Long-Run Cost Functions
87. Managerial Use of Scale Economies
88. Managerial Use of Scope Economies
89. Transactions Costs Can Take Many Forms
90. Network Economies
91. Managerial Use of Break-Even Analysis
92. Profit Contribution Analysis
93. Summary
94. Problems
95. Excel Exercise: Production and Cost
96. Appendix A: Break-Even Analysis and Operating Leverage
97. Appendix B: Measurement of Short-Run Cost Functions: The Choice of a Mathematical Form
98. Part 4: Market Structure and Simple Pricing Strategies
99. Chapter 7: Perfect Competition
100. Market Structure
101. Market Price in Perfect Competition
102. Shifts in Supply and Demand Curves
103. The Output Decision of a Perfectly Competitive Firm
104. Setting the Marginal Cost Equal to the Price
105. Another Way of Viewing the Price Equals Marginal Cost Profit-Maximizing Rule
106. Producer Surplus in the Short Run
107. Long-Run Equilibrium of the Firm
108. The Long-Run Adjustment Process: A Constant-Cost Industry
109. The Long-Run Adjustment Process: An Increasing-Cost Industry
110. How a Perfectly Competitive Economy Allocates Resources
111. Summary
112. Problems
113. Excel Exercise: Perfect Competition
114. Chapter 8: Monopoly and Monopolistic Competition
115. Pricing and Output Decisions in Monopoly
116. Cost-Plus Pricing
117. Cost-Plus Pricing at Therma-Stent
118. Cost-Plus Pricing at Internet Companies and Government-Regulated Industries
119. Can Cost-Plus Pricing Maximize Profit?
120. The Multiple-Product Firm: Demand Interrelationships
121. Pricing of Joint Products: Fixed Proportions
122. Output of Joint Products: Variable Proportions
123. Monopsony
124. Monopolistic Competition
125. Advertising Expenditures: A Simple Rule
126. Using Graphs to Help Determine Advertising Expenditure
127. Advertising, Price Elasticity, and Brand Equity: Evidence on Managerial Behavior
128. Summary
129. Problems
130. Excel Exercise: Simple Monopoly
131. Appendix: Allocation of Output Among Plants
132. Part 5: Sophisticated Market Pricing
133. Chapter 9: Managerial Use of Price Discrimination
134. Motivation for Price Discrimination
135. Price Discrimination
136. Using Coupons and Rebates for Price Discrimination
137. Peak Load Pricing
138. Two-Part Tariffs
139. Summary
140. Problems
141. Excel Exercise: Perfect Price Discrimination
142. Excel Exercise: Third-Degree Price Discrimination
143. Appendix: Two-Part Tariff with Intersecting Demands
144. Chapter 10: Bundling and Intrafirm Pricing
145. The Mechanics of Bundling
146. When to Unbundle
147. Bundling as a Preemptive Entry Strategy
148. Tying at IBM, Xerox, and Microsoft
149. Transfer Pricing
150. Transfer Pricing: A Perfectly Competitive Market fo the Upstream Product
151. The Global Use of Transfer Pricing
152. Summary
153. Problems
154. Excel Exercise: Transfer Pricing
155. Part 6: The Strategic World of Managers
156. Chapter 11: Oligopoly
157. Cooperative Behavior
158. The Breakdown of Collusive Agreements
159. Price Leadership
160. Possible Behavior in Markets with Few Rivals
161. Duopolists and Price Competition with Differentiated Products
162. The Sticky Pricing of Managers
163. Summary
164. Problems
165. Excel Exercise: Dominant Firm Price Leader
166. Excel Exercise: Cournot
167. Excel Exercise: Stackelberg
168. Chapter 12: Game Theory
169. Making Strategy and Game Theory
170. Strategy Basics
171. Visual Representation
172. Solution Concepts
173. Equilibria
174. Dominant Strategies
175. The Nash Equilibrium
176. Strategic Foresight: The Use of Backward Induction
177. Repeated Games
178. Incomplete Information Games
179. Reputation Building
180. Coordination Games
181. Strictly Competitive Games
182. Summary
183. Problems
184. Excel Exercise: Game Theory
185. Chapter 13: Auctions
186. A Short History of Auctions
187. Types of Auction Mechanisms
188. Auction Mechanism and Revenue Generation
189. Bidding Strategies
190. Strategies for Sellers
191. Value of Information
192. Risk Aversion
193. Number of Bidders
194. Winner’s Curse
195. Concerns in Auction Design
196. Summary
197. Problems
198. Excel Exercise: Auctions
199. Part 7: Risk, Uncertainty, and Incentives
200. Chapter 14: Risk Analysis
201. Risk and Probability
202. Probability Distributions and Expected Values
203. Comparisons of Expected Profit
204. Road Map to Decision
205. The Expected Value of Perfect Information
206. Measuring Attitudes Toward Risk: The Utility Approach
207. Attitudes Toward Risk: Three Types
208. The Standard Deviation and Coefficient of Variation: Measures of Risk
209. Adjusting the Valuation Model for Risk
210. Certainty Equivalence and the Market for Insurance
211. Summary
212. Problems
213. Excel Exercise: Expected Utility
214. Chapter 15: Principal–Agent Issues and Managerial Compensatoin
215. Principal–Agent Issues
216. The Diverging Paths of Owners and Managers
217. The Principal–Agent Situation
218. The Effect of Risk, Information, and Compensation on Principal–Agent Issues
219. Resolving the Incentive Conflict When Output Is Risky and Effort Is Not Observable
220. Some Refinements to Managerial Compensation
221. Principal–Agent in Other Contexts
222. Product Liability and the Safety of Consumer Goods
223. Summary
224. Problems
225. Excel Exercise: Moral Hazard
226. Chapter 16: Adverse Selection
227. The Market for “Lemons”
228. Adverse Selection in Automobile Insurance
229. The Market for Annuities
230. Resolving Adverse Selection Through Self-Selection
231. Using Education as a Signal: Adverse Selection in the Job Market
232. Using Warranties as Signals: Adverse Selection in the Product Market
233. Summary
234. Problems
235. Excel Exercise: Adverse Selection
236. Part 8: Government Actions and Managerial Behavior
237. Chapter 17: Government and Business
238. Competition Versus Monopoly
239. Regulation of Monopoly
240. The One Star Gas Company: A Pseudo-Case Study
241. Effects of Regulation on Efficiency
242. The Concentration of Economic Power
243. The Sherman Act
244. The Clayton Act, the Robinson-Patman Act, and the Federal Trade Commission Act
245. Interpretation of the Antitrust Laws
246. The Patent System
247. Trade and Trade Policy
248. Government Price Ceilings and Price Floors
249. The Welfare Impacts of Taxes
250. Regulation of Environmental Pollution
251. Public Goods
252. Summary
253. Problems
254. Excel Exercise: Externalities
255. Chapter 18: Optimization Techniques
256. Functional Relationships
257. Marginal Analysis
258. Relationships Among Total, Marginal, and Average Values
259. The Concept of a Derivative
260. How to Find a Derivative
261. Using Derivatives to Solve Maximization and Minimization Problems
262. Marginal Cost Equals Marginal Revenue and the Calculus of Optimization
263. Partial Differentiation and the Maximization of Multivariable Functions
264. Constrained Optimization
265. Lagrangian Multipliers
266. Comparing Incremental Costs with Incremental Revenues
267. Summary
268. Problems
269. Appendix A: Technological Change and Industrial Innovation
270. Technological Change
271. Labor Productivity
272. Total Factor Productivity
273. Using Total Factor Productivity to Track Factory Performance
274. Research and Development: A Learning Process
275. Parallel Development Efforts
276. What Makes for Success?
277. Project Selection
278. Innovation
279. Time-Cost Trade-Offs
280. The Learning Curve
281. Applications of the Learning Curve
282. Henry Ford’s Model T and Douglas Aircraft’s DC-9
283. Diffusion Models
284. Forecasting the Rate of Diffusion of Numerically Controlled Machine Tools
285. Summary
286. Problems
287. Appendix B: Business and Economic Forecasting
288. Survey Techniques
289. Taking Apart a Time Series
290. How to Estimate a Linear Trend
291. How to Estimate a Nonlinear Trend
292. Seasonal Variation
293. Calculation of Seasonal Variation
294. Cyclical Variation
295. Elementary Forecasting Techniques
296. How Leading Indicators are Used
297. How Econometric Models are Used
298. The Purvere Corporation: A Numerical Example
299. “Study Your Residuals”
300. Summary
301. Problems
302. Appendix: Exponential Smoothing and Forecasting
303. Appendix C: Discounting and Present Values
304. Present Value of a Series of Payments
305. The Use of Periods Other Than a Year
306. Determining the Internal Rate of Return
307. Appendix D: Answers to Select End-Of-Chapter Problems
308. Appendix E: Tables
309. Index