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Test bank for Marketing: An Introduction, Fifth Canadian Edition Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz

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Product details:

  • ISBN-10 ‏ : ‎ 0133373142
  • ISBN-13 ‏ : ‎ 978-0133373141
  • Author: Dhruv Grewal, Michael Levy, Shirley Lichti

Having “Marketing Adds Value” as a central theme, Grewal Marketing, Fifth Canadian Edition, focuses on the core concepts and tools that marketers use to create value for customers. Current and engaging Canadian examples integrated throughout the text define how companies and successful entrepreneurs create value for customers through branding, packaging, pricing, retailing, service, and advertising.

Table of contents:

  1. What Is Marketing?
  2. Changes to the Fifth Canadian Edition
  3. Section one Assessing the Marketplace
  4. SECTION TWO Understanding the Marketplace
  5. SECTION THREE Targeting the Marketplace
  6. SECTION FOUR Value Creation
  7. SECTION FIVE Transacting Value
  8. SECTION SIX Value Delivery: Designing the Distribution Channel and Supply Chain
  9. SECTION SEVENValue Communication
  10. SECTION EIGHTMarketing in the Global Environment
  11. Features Inside Marketing, Fifth Canadian Edition
  12. Reinforcing learning
  13. Award-Winning Technology
  14. Application-Based Activities
  15. iSeeIt! Videos
  16. Writing Assignments
  17. TestBuilder
  18. Remote Proctoring & Browser-Locking Capabilities
  19. Instructor resources
  20. Connect
  21. SMARTBOOK®
  22. SUPPORT AT EVERY STEP
  23. Acknowledgments
  24. Chapter 1: Overview of Marketing
  25. Chapter 1 Introduction
  26. What Is Marketing?
  27. LO1Marketing Is About Satisfying Customer Needs and Wants
  28. Marketing Entails an Exchange
  29. LO2Marketing Requires Marketing Mix Decisions
  30. Marketing Can Be Performed by Both Individuals and Organizations
  31. Marketing Impacts Many Stakeholders
  32. LO3The Four Orientations of Marketing
  33. How Do Firms Become More Value Driven?
  34. Gathering and Sharing Information
  35. Balancing Benefits With Costs
  36. Building Relationships With Customers
  37. Connecting With Customers Using Social and Mobile Media
  38. Why Is Marketing Important?
  39. Marketing Expands Firms’ Global Presence
  40. Marketing Is Pervasive Across Marketing Channel Members
  41. Marketing Enriches Society
  42. Marketing Can Be Entrepreneurial
  43. Learning Objectives Review
  44. Key Terms
  45. Concept Review
  46. Marketing Applications
  47. Marketing Digitally
  48. Chapter Case Study
  49. KIND BARS FOR A KINDER WORLD
  50. Chapter 2: Developing Marketing Strategies and a Marketing Plan
  51. Chapter 2 Introduction
  52. What Is a Marketing Strategy?
  53. Customer Excellence
  54. Operational Excellence
  55. Product Excellence
  56. Locational Excellence
  57. Multiple Sources of Advantage
  58. The Marketing Plan
  59. Step 1: Define the Business Mission and Objectives
  60. LO3 Step 2: Conduct a Situation Analysis
  61. LO4 Step 3: Identify and Evaluate Opportunities by Using STP (Segmentation, Targeting, and Positioning)
  62. LO5 Step 4: Implement Marketing Mix and Allocate Resources
  63. Step 5: Evaluate Performance by Using Marketing Metrics
  64. Strategic Planning Is Not Sequential
  65. Growth Strategies
  66. Market Penetration
  67. Market Development
  68. Product Development
  69. Diversification
  70. Learning Objectives Review
  71. Key Terms
  72. Concept Review
  73. Marketing Applications
  74. Marketing Digitally
  75. Chapter Case Study
  76. The coffee wars
  77. Appendix 2A: Writing a Marketing Plan
  78. Appendix 2A: Writing a Marketing Plan
  79. Why Write a Marketing Plan?1
  80. Marketing Plan Versus Business Plan
  81. Structure of a Marketing Plan
  82. Executive Summary
  83. Company Overview
  84. Objectives/Goals
  85. Situation Analysis
  86. STP Analysis
  87. Marketing Strategy
  88. Financial Projections
  89. Implementation Plan
  90. Evaluation and Control Metrics
  91. Appendix
  92. Information Sources
  93. Linguistic and Visual Suggestions
  94. PeopleAhead Marketing Plan Illustration
  95. Chapter 3: Analyzing the Marketing Environment

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