Test Bank for Marketing Real People Real Choices 4th Canadian Edition by Solomon

This is completed downloadable of Test Bank for Marketing Real People Real Choices 4th Canadian Edition by Solomon

Product Details:

• ISBN-10 ‏ : ‎ 0132913178
• ISBN-13 ‏ : ‎ 978-0132913171
• Author:   Michael R. Solomon (Author), Greg W. Marshall (Author), Elnora W. Stuart (Author), J. Brock Smith (Author), Sylvain Charlebois (Author), Bhupesh Shah (Author)

Your students will learn how to ‘think’ like a marketer. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

 

Table of Content:

1. Marketing, planning and strategy