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Test Bank for Meetings, Expositions, Events, and Conventions: An Introduction to the Industry, 5th Edition, George G. Fenich

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  • ISBN-10 ‏ : ‎ 0134735900
  • ISBN-13 ‏ : ‎ 978-0134735900
  • Author:  George Fenich

The most thorough, up-to-date text on the MEEC industry
Meetings, Expositions, Events, and Conventions: An Introduction to the Industry gives a comprehensive overview of the burgeoning field of planning and producing MEEC – meetings, expositions, events, and conventions. The text is a collection of contributions and selections from some of the industry’s most notable educators and practitioners. It features case studies and vignettes relating the material to careers within varied segments of the field, along with discussions of new trends. Full of updated material and statistics, the 5th edition reflects feedback from adopters and reviewers to improve upon the previous edition. 

Table of Contents

PART 1: INTRODUCTION
1. Introduction to the Meetings, Expositions, Events, and Conventions Industry (MEEC)
2. Meeting, Exhibition, Event, and Convention Organizers and Sponsors

PART 2: KEY PLAYERS
3. Destination Marketing Organizations (DMOs)
4. Meeting, Expositions, Event, and Convention Venues: An Examination of Facilities Used by Meeting and Event Professionals
5. Exhibitions and Trade Shows
6. Service Contractors
7. Destination Management Companies
8. Special Events Management

PART 3: IMPORTANT ELEMENTS IN MEETING, EXPOSITION, EVENT, AND CONVENTION PLANNING
9. Food and Beverage
10. Legal Issues in the MEEC Industry
11. Technology and the MEEC Professional
12. Sustainable Meetings and Events
13. Planning MEEC Gatherings
14. Producing Meetings and Events
15. International Aspects in MEEC
16. Putting It All Together

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