Test Bank for Principles of Marketing, Ninth Canadian Edition, 9/E 9th Edition

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Product details:

  • ISBN-10 ‏ : ‎ 0132605015
  • ISBN-13 ‏ : ‎ 978-0132605014
  • Author: Philip Kotler

Principles of Marketing has been recognized as the gold standard of Marketing texts due to it’s accessibility and breadth anchored by solid academic grounding, while continuing to be engaging and relevant. The ninth Canadian edition of Principles of Marketing has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and relationships.

Table Of Contents:

1 Accounting in Action 1-1

2 The Recording Process 2-1

3 Adjusting the Accounts 3-1

4 Completion of the Accounting Cycle 4-1

5 Accounting for Merchandising Operations 5-1

6 Inventory Costing 6-1

7 Internal Control and Cash 7-1

8 Accounting for Receivables 8-1

9 Long-Lived Assets 9-1

10 Current Liabilities and Payroll 10-1

Appendix A Specimen Financial Statements A- 1

Appendix B Sales Taxes B- 1

Appendix c Accounting Information Systems C- 1

VOLUME Two

9 Long-Lived Assets 9-1

10 Current Liabilities and Payroll 10-1

11 Financial Reporting Concepts 11-1

12 Accounting for Partnerships 12-1

13 Introduction to Corporations 13-1

14 Corporations: Additional Topics and Ifrs 14-1

15 Non-Current Liabilities 15-1

16 Investments 16-1

17 The Cash Flow Statement 17-1

18 Financial Statement Analysis 18-1

Appendix A Specimen Financial Statements A- 1

Appendix B Sales Taxes B- 1

Appendix PV Present Value Concepts PV- 1

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