Instant download Test Bank for Research Methods for Business Students 5th Edition Mark NK Saunders Download pdf docx epub after payment.
Product details:
- ISBN-10 : 0273716867
- ISBN-13 : 978-0273716860
- Author:
Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.
So, if you’re thinking . . .
‘How do I choose my topic?’
‘I’m confused by all these different philosophies’
‘I need to collect my data; what do I do first?’
‘When and what do I need to write?
. . . then, open this book to discover:
Table of contents:
How to use this book
xvii
Guided tour
xxii
Preface
xxv
Contributors
xxvii
Publisher’s acknowledgements
xxix
The nature of business and management research and structure of this book
2(18)
Mark Saunders
Philip Lewis
Adrian Thornhill
Learning outcomes
2(1)
Introduction
2(2)
The nature of research
4(1)
The nature of business and management research
5(5)
The research process
10(1)
The purpose and structure of this book
10(5)
Summary
15(5)
Self-check questions
15(1)
Review and discussion questions
15(1)
References
16(1)
Further reading
16(1)
Isabelle’s research dilemma
17(1)
Michael Savvas
Self-check answers
18(2)
Formulating and clarifying the research topic
20(38)
Mark Saunders
Philip Lewis
Adrian Thornhill
Learning outcomes
20(1)
Introduction
20(2)
Attributes of a good research topic
22(2)
Generating and refining research ideas
24(8)
Turning research ideas into research projects
32(9)
Writing your research proposal
41(7)
Summary
48(10)
Self-check questions
49(1)
Review and discussion questions
49(1)
Progressing your research project: from research ideas to a research proposal
50(1)
References
50(1)
Further reading
51(1)
Media climate change reporting and environmental disclosure patterns in the low-cost airline industry in the twenty-first century
52(3)
Richard Slack
Self-check answers
55(3)
Critically reviewing the literature
58(48)
Mark Saunders
Philip Lewis
Adrian Thornhill
Learning outcomes
58(1)
Introduction
58(3)
The critical review
61(7)
Literature sources available
68(7)
Planning your literature search strategy
75(5)
Conducting your literature search
80(12)
Obtaining and evaluating the literature
92(2)
Recording the literature
94(3)
Plagiarism
97(1)
Summary
98(8)
Self-check questions
99(1)
Review and discussion questions
100(1)
Progressing your research project: critically reviewing the literature
100(1)
References
100(2)
Further reading
102(1)
Complexity theory and emergent change
102(2)
Mike Wallace
Alison Wray
Self-check answers
104(2)
Understanding research philosophies and approaches
106(30)
Mark Saunders
Philip Lewis
Adrian Thornhill
Learning outcomes
106(1)
Introduction
106(1)
Understanding your research philosophy: why research philosophy is important
107(17)
Research approaches
124(4)
Summary
128(8)
Self-check questions
129(1)
Review and discussion questions
129(1)
Progressing your research project: diagnosing your research philosophy
130(1)
References
131(1)
Further reading
131(1)
Consultancy research for a not-for-profit organisation
132(2)
Karen Handley
Self-check answers
134(2)
Formulating the research design
136(32)
Mark Saunders
Philip Lewis
Adrian Thornhill
Learning outcomes
136(1)
Introduction
136(2)
The purpose of your research
138(3)
The need for a clear research strategy
141(10)
Multiple methods choices – combining data collection techniques and analysis procedures
151(4)
Time horizons
155(1)
The credibility of research findings
156(4)
The ethics of research design
160(1)
Summary
160(8)
Self-check questions
161(1)
Review and discussion questions
161(1)
Progressing your research project: deciding on your research design
162(1)
References
162(2)
Further reading
164(1)
Managing the acquisition from the middle
164(2)
David Coghlan
Self-check answers
166(2)
Negotiating access and research ethics
168(42)
Mark Saunders
Philip Lewis
Adrian Thornhill
Learning outcomes
168(1)
Introduction
168(1)
Issues associated with gaining access
169(4)
Strategies to gain access
173(10)
Research ethics and why you should act ethically
183(4)
Ethical issues at specific stages of the research process
187(14)
Summary
201(9)
Self-check questions
202(1)
Review and discussion questions
202(1)
Progressing your research project: negotiating access and addressing ethical issues
203(1)
References
203(1)
Further reading
204(1)
Gaining access to business angels networks
205(3)
Stephanie Macht
Self-check answers
208(2)
Selecting samples
210(46)
Mark Saunders
Philip Lewis
Adrian Thornhill
Learning outcomes
210(1)
Introduction
210(4)
Probability sampling
214(19)
Non-probability sampling
233(10)
Summary
243(13)
Self-check questions
243(2)
Review and discussion questions
245(1)
Progressing your research project: using sampling as part of your research
246(1)
References
246(2)
Further reading
248(1)
Implementing strategic change initiatives
248(3)
Liz Lee-Kelley
Self-check answers
251(5)
Using secondary data
256(32)
Mark Saunders
Philip Lewis
Adrian Thornhill
Learning outcomes
256(1)
Introduction
256(2)
Types of secondary data and uses in research
258(5)
Locating secondary data
263(5)
Advantages and disadvantages of secondary data
268(4)
Evaluating secondary data sources
272(8)
Summary
280(8)
Self-check questions
280(1)
Review and discussion questions
281(1)
Progressing your research project: assessing the suitability of secondary data for your research
282(1)
References
282(2)
Further reading
284(1)
Patent grants and the implications for business
284(2)
Deli Yang
Self-check answers
286(2)
Collecting primary data through observation
288(30)
Mark Saunders
Philip Lewis
Adrian Thornhill
Learning outcomes
288(1)
Introduction
288(1)
Participant observation: an introduction
289(4)
Participant observation: researcher roles
293(3)
Participant observation: data collection and analysis
296(4)
Structured observation: an introduction
300(5)
Structured observation: data collection and analysis
305(4)
Summary
309(9)
Self-check questions
310(1)
Review and discussion questions
311(1)
Progressing your research project: deciding on the appropriateness of observation
311(1)
References
311(1)
Further reading
312(1)
Online images of tourist destinations
313(3)
Mridula Dwivedi
Anil Yadav
Self-check answers
316(2)
Collecting primary data using semi-structured, in-depth and group interviews
318(42)
Mark Saunders
Philip Lewis
Adrian Thornhill
Learning outcomes
318(1)
Introduction
318(2)
Types of interview and their link to the purposes of research and research strategy
320(3)
When to use non-standardised (qualitative) interviews
323(3)
Data quality issues and preparing for the interview
326(10)
Interviewing competence
336(6)
Managing logistical and resource issues
342(1)
Group interviews and focus groups
343(5)
Telephone, Internet- and intranet-mediated interviews
348(3)
Summary
351(9)
Self-check questions
351(1)
Review and discussion questions
352(1)
Progressing your research project: using semi-structured or in-depth interviews in your research
353(1)
References
353(2)
Further reading
355(1)
Students’ and former students’ debt problems
355(3)
Bill Lee
Self-check answers
358(2)
Collecting primary data using questionnaires
360(54)
Mark Saunders
Philip Lewis
Adrian Thornhill
Learning outcomes
360(1)
Introduction
360(2)
An overview of questionnaire techniques
362(4)
Deciding what data need to be collected
366(5)
Designing the questionnaire
371(24)
Administering the questionnaire
395(6)
Summary
401(13)
Self-check questions
402(2)
Review and discussion questions
404(1)
Progressing your research project: using questionnaires in your research
404(1)
References
405(1)
Further reading
406(1)
Downsizing in the Middle East
407(2)
Mohammad Al-Kilani
Self-check answers
409(5)
Analysing quantitative data
414(66)
Mark Saunders
Philip Lewis
Adrian Thornhill
Catherine Wang
Learning outcomes
414(1)
Introduction
414(2)
Preparing, inputting and checking data
416(12)
Exploring and presenting data
428(16)
Describing data using statistics
444(5)
Examining relationships, differences and trends using statistics
449(18)
Summary
467(13)
Self-check questions
468(1)
Review and discussion questions
469(1)
Progressing your research project: analysing your data quantitatively
470(1)
References
470(2)
Further reading
472(1)
Small business owner managers’ skill sets
473(3)
Mark Saunders
Philip Lewis
Adrian Thornhill
Self-check answers
476(4)
Analysing qualitative data
480(46)
Mark Saunders
Philip Lewis
Adrian Thornhill
Learning outcomes
480(1)
Introduction
480(2)
Differences between qualitative and quantitative data
482(3)
Preparing your data for analysis
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