Test Bank for SOCIAL MEDIA MARKETING 3rd by Tuten
Product details:
- SBN-10 : 9781526423870
- ISBN-13 : 978-1526423870
- Author: Tracy L. Tuten
Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the “four zones” of social media that marketers can use to help achieve their strategic objectives:
- Community
- Publishing
- Entertainment
- Commerce
The new Third Edition has been extensively updated to include a new chapter on tactical planning and execution, coverage of the latest research within social media marketing, and expanded and all new case studies and examples, including Facebook, Instagram, Twitter, Snapchat, etc., and discussing these in relation to globally recognized brands such as Pokémon Go, Nike, Amazon Kindle, and Lady Gaga.
Table contents:
- Chapter 1: Introduction
- Chapter 2: Skillbox – Content
- Chapter 3: Facebook Pages
- Chapter 4: Facebook Ads
- Chapter 5: Twitter
- Chapter 6: LinkedIn
- Chapter 7: Hootsuite
- Chapter 8: Social Media Monitoring and Analytics.
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