This is completed downloadable of Test Bank for Understanding Business Strategy Concepts and Cases, 2nd Edition: Ireland
Product Details:
- ISBN-10 : 0324595824
- ISBN-13 : 978-0324595826
- Author:
Develop the knowledge, tools, and hands-on skills that help today’s most successful firms achieve competitive advantage as you learn how solid management strategy equals decisive, effective action.
Table of Content:
1. The Foundations of Strategic Management.
2. Leading Strategically.
3. Analyzing the External Environment.
4. Analyzing the Firm.
5. Business-Level Strategy.
6. Multi-Product Strategies.
7. Acquiring and Integrating Businesses.
8. Competing Across Borders.
9. Creating and Maintaining Alliances.
10. Innovating through Strategic Entrepreneurship. CASE STUDIES:
1. Alaska Coffee Company: From Small to Large, One Bean at Time.
2. Apple Computer Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV.
3. Blockbuster, Inc.: A Giant at the Crossroads.
4. Trouble Carmaker Chrysler: Can Cerberus be its Holy Grail?
5. Dell Computer: Back to the Future.
6. Delta Air Lines: Changing Dynamics of US Airline Industry.
7. eBay’s Strategy in China: Alliance or Acquisition.
8. Gap Inc.: Has the Retailer Lost Its Style?
9. JetBlue Airways: Growing Pains?
10. Lazier Industries.
11. Rebuilding LEGO Group through Creativity and Community.
12. Mattel and the Toy Recalls.
13. Executive Compensation at Nabors Industries: Too Much, Too Little, or Just Right?
14. Bonus Track: Leadership and Vision in Network Rail.
15. The Wii: Nintendo’s Video Game Revolution.
16. Global Wine and Spirits Giant Pernod Ricard’s Growth Strategies.
17. Sk-II: Damage Control in China.
18. The Toyota Production System: “The Scent of the Cornered Ferret.”
19. Valeant Pharmaceuticals International: North America.
20. Wynn Resorts, Ltd.
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